Brandtree

Acquisition closed

Unilever acquires SheaMoisture (2017)

Unilever completed the acquisition of SheaMoisture on 1 December 2017.[1]

Unilever acquired Sundial Brands, owner of SheaMoisture, a company built around hair and skin care for Black consumers that mainstream brands had long underserved. The price was not disclosed.

Deal facts

Announced
Closed
Value
Undisclosed
Buyer
Unilever
Seller
—
Assets
SheaMoisture
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
UnileverSheaMoistureowns100%2017-12-01present

Who owns SheaMoisture today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Unilever PLC Annual Report and Accounts — acquisitions — Unilever PLC, Annual report; retrieved 16 September 2026.

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