Living Proof is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 December 2016.[1][2] Living Proof was founded in 2005 in the United States and was independent until 2016.
Living Proof is a hair care brand founded in 2005 by scientists associated with the Massachusetts Institute of Technology, who applied polymer chemistry developed for other industries to frizz control and volume. Unilever acquired the company in 2016, having previously been an investor.
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Unilever acquired Living Proof, a hair care company founded by MIT scientists and backed by Jennifer Aniston. The price was not disclosed.
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The parent company of Living Proof is Unilever, a publicly listed company headquartered in the United Kingdom.
Living Proof originated in the United States in 2005, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Living Proof is an American-origin brand under British ownership.
Unilever completed its acquisition of Living Proof on 1 December 2016, after announcing the deal on 1 December 2016.
Living Proof was an independent company from its founding in 2005 until Unilever acquired it in 2016.
Yes. As of 8 September 2026, Living Proof is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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