Living Proof is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 1 December 2016.[1][2] Living Proof was founded in 2005 in the United States and was independent until 2016.
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Living Proof is a hair care brand founded in 2005 by scientists associated with the Massachusetts Institute of Technology, who applied polymer chemistry developed for other industries to frizz control and volume. Unilever acquired the company in 2016, having previously been an investor.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
The USPTO record for the Living Proof mark lists Living Proof, Inc. as the owner of record (serial number 85759556). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Unilever has more brands in shampoo & conditioner on Brandtree than any other owner: 7 of 56.
| Brand | Owner | Owner based in |
|---|---|---|
| Alpist | Aekyung | 🇰🇷 South Korea |
| Brillare | Emami | 🇮🇳 India |
| Garnier | L'Oréal | 🇫🇷 France |
| Aujua | Milbon | 🇯🇵 Japan |
| Movit | Movit | 🇺🇬 Uganda |
| Head & Shoulders | Procter & Gamble | 🇺🇸 United States |
| SebiRinse | Ego Pharmaceuticals | 🇦🇺 Australia |
| Tío Nacho | Genomma Lab | 🇲🇽 Mexico |
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Living Proof among them.
Unilever acquired Living Proof, a hair care company founded by MIT scientists and backed by Jennifer Aniston. The price was not disclosed.
The parent company of Living Proof is Unilever, a publicly listed company headquartered in the United Kingdom.
Living Proof originated in the United States in 2005, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Living Proof is an American-origin brand under British ownership.
Unilever completed its acquisition of Living Proof on 1 December 2016, after announcing the deal on 1 December 2016. The price was not disclosed.
Living Proof was an independent company from its founding in 2005 until Unilever acquired it in 2016.
Yes. As of 26 September 2026, Living Proof is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy