Who owns Vaseline?
Vaseline is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1872 by Robert Chesebrough
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Trademark registrant
- CONOPCO, INC. (USPTO)
- Last verified
- · 2 sources
About Vaseline
Vaseline petroleum jelly was patented by chemist Robert Chesebrough in 1872, after he noticed oil workers using the residue that gummed up drilling rigs to treat cuts and burns. The brand reached Unilever through Chesebrough-Pond's and now covers body lotions, lip care and intensive-care creams alongside the original jelly.
What Unilever's annual report says about Vaseline
Sentences about Vaseline from Unilever's latest annual filing[1], copied word for word.
This Desire at Scale approach is being led by brands like Dove and Vaseline, both of which grew strongly in 2025.
Beauty & Wellbeing grew underlying sales by 4.3%, with volume growth of 2.2%, led by double-digit growth in Wellbeing, Dove and Vaseline.
This was driven by double-digit growth in Wellbeing, Vaseline and Dove, while price execution issues subdued volume growth in the Americas.
How often Unilever names Vaseline in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Vaseline
The USPTO record for the Vaseline mark lists CONOPCO, INC. as the owner of record (serial number 77942194). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Vaseline
Where Vaseline sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Also in personal care & beauty
- Axe (1983)
- Brut (1964)
- Clear (1974)
- Close-Up (1967)
- Degree (1990)
- Dermalogica (1986)
- Dove (1957)
- Dove Men+Care (2010)
- Hourglass Cosmetics (2004)
- Impulse (1972)
- Kate Somerville (2004)
- Lifebuoy (1894)
- Living Proof (2005)
- Lux (1899)
- Lynx (1985)
- Murad (1989)
- Nexxus (1979)
- Paula's Choice (1995)
Founded in the 1870s
- Horlicks (1873)
Other brands in body care & lotions, and who owns them
The 29 brands in body care & lotions on Brandtree belong to 22 owners. The largest is Emami, with 3; Unilever has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| BoroPlus | Emami | 🇮🇳 India |
| Labello | Beiersdorf | 🇩🇪 Germany |
| Pomada de la Campana | Genomma Lab | 🇲🇽 Mexico |
| Aesop | L'Oréal | 🇫🇷 France |
| Maya | Square Toiletries | 🇧🇩 Bangladesh |
| Bepanthen | Bayer | 🇩🇪 Germany |
| Borotalco | Bolton Group | 🇮🇹 Italy |
| Lumo | Choppies | 🇧🇼 Botswana |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇺🇸 Vaseline and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Vaseline among them.
Frequently asked questions
Who is the parent company of Vaseline?
The parent company of Vaseline is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Vaseline American or British?
Vaseline originated in the United States in 1872, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Vaseline is an American-origin brand under British ownership.
Is Vaseline still owned by Unilever?
Yes. As of 8 October 2026, Vaseline is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
- [2] USPTO: VASELINE, serial 77942194, registration 4451609 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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