Brandtree

Who owns Sure?

Sure is owned by Unilever (the United Kingdom, LSE: ULVR).[1]

Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .

Key facts

Current owner
Unilever PLC verified
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇬🇧 United Kingdom
Founded
1980
Category
Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
Parent ticker
LSE: ULVR NYSE: UL AEX: UNA
Last verified
· 1 sources

About Sure

Sure is the name Unilever uses for its Rexona antiperspirant in the United Kingdom and Ireland, sold on the promise that it will not let the wearer down. The same product is Degree in North America and Rexona almost everywhere else, three names for one formulation.

Ownership timeline of Sure

Owners of Sure over 1980 to 2026 Unilever start not recorded–present Unilever (start not recorded) 19801990200020102020
  1. Current owner Unilever [1] verified

Where Sure sits in Unilever

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Sure sits in Unilever Tree of 53 brands under Unilever. Unilever Sure Axe Bango Brut Cif Clear and 47 more

Open the full Unilever ownership tree →

See the full Unilever brand portfolio (53) →

Other brands owned by Unilever

Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.

Also in personal care & beauty

All Unilever brands →

Other brands in deodorant & antiperspirant, and who owns them

Unilever has more brands in deodorant & antiperspirant on Brandtree than any other owner: 5 of 14.

BrandOwnerOwner based in
Lume Mammoth Brands 🇺🇸 United States
Native Procter & Gamble 🇺🇸 United States
Impact ACI Limited 🇧🇩 Bangladesh
Speed Stick Colgate-Palmolive 🇺🇸 United States
Exit Osotspa 🇹🇭 Thailand
Mitchum Revlon 🇺🇸 United States
Banho a Banho Ypê 🇧🇷 Brazil
Mando Mammoth Brands 🇺🇸 United States

Every brand in deodorant & antiperspirant and its owner →

About the owner: Unilever

Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.

Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.

Unilever: full profile, brands and acquisition history →

🇬🇧 Sure and other British brands

Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Sure is not one of them.

All British brands and who owns them →

Frequently asked questions

Who is the parent company of Sure?

The parent company of Sure is Unilever, a publicly listed company headquartered in the United Kingdom.

Is Sure British?

Yes. Sure originated in the United Kingdom in 1980 and its owner, Unilever, is also headquartered in the United Kingdom.

Is Sure still owned by Unilever?

Yes. As of 16 September 2026, Sure is still owned by Unilever. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.

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