Who owns Suave (outside the United States and Canada)?
Suave (outside the United States and Canada) is owned by Unilever (the United Kingdom, LSE: ULVR).[1][2]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1937
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 2 sources
About Suave (outside the United States and Canada)
Outside the United States and Canada, Suave hair and body care is still a Unilever brand. Unilever sold only the North American business, to Yellow Wood Partners in 2023, so the same name belongs to a private-equity-owned company in the United States and to Unilever elsewhere.
Ownership timeline of Suave (outside the United States and Canada)
Where Suave (outside the United States and Canada) sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Also in personal care & beauty
- Axe (1983)
- Brut (1964)
- Clear (1974)
- Close-Up (1967)
- Degree (1990)
- Dermalogica (1986)
- Dove (1957)
- Dove Men+Care (2010)
- Hourglass Cosmetics (2004)
- Impulse (1972)
- Kate Somerville (2004)
- Lifebuoy (1894)
- Living Proof (2005)
- Lux (1899)
- Lynx (1985)
- Murad (1989)
- Nexxus (1979)
- Paula's Choice (1995)
Other brands in shampoo & conditioner, and who owns them
Unilever has more brands in shampoo & conditioner on Brandtree than any other owner: 7 of 55.
| Brand | Owner | Owner based in |
|---|---|---|
| Alpist | Aekyung | 🇰🇷 South Korea |
| Brillare | Emami | 🇮🇳 India |
| Garnier | L'Oréal | 🇫🇷 France |
| Aujua | Milbon | 🇯🇵 Japan |
| Movit | Movit | 🇺🇬 Uganda |
| Head & Shoulders | Procter & Gamble | 🇺🇸 United States |
| SebiRinse | Ego Pharmaceuticals | 🇦🇺 Australia |
| Tío Nacho | Genomma Lab | 🇲🇽 Mexico |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇺🇸 Suave (outside the United States and Canada) and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, Suave (outside the United States and Canada) among them.
Frequently asked questions
Who is the parent company of Suave (outside the United States and Canada)?
The parent company of Suave (outside the United States and Canada) is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Suave (outside the United States and Canada) owned by Yellow Wood Partners?
No. Suave (outside the United States and Canada) is owned by Unilever, not Yellow Wood Partners.
Is Suave (outside the United States and Canada) American or British?
Suave (outside the United States and Canada) originated in the United States in 1937, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Suave (outside the United States and Canada) is an American-origin brand under British ownership.
Is Suave (outside the United States and Canada) still owned by Unilever?
Yes. As of 2 October 2026, Suave (outside the United States and Canada) is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
- [2] Unilever announces the sale of Suave in North America — Unilever USA, Official press release, published 14 February 2023; retrieved 2 October 2026.
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