Who owns Betterware?
Betterware is owned by Betterware (BeFra) (Mexico, NYSE: BWMX).[1]
Evidence: Betterware de México, S.A.P.I. de C.V. Annual Report on Form 20-F filed 2026-04-30, SEC EDGAR, 30 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Betterware de México, S.A.P.I. de C.V. verified
- Owner HQ
- 🇲🇽 Mexico
- Origin
- 🇲🇽 Mexico
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NYSE: BWMX
- Last verified
- · 1 sources
About Betterware
Betterware is the home solutions brand of the Betterware group, sold in Mexico and parts of Latin America through catalogues and a network of distributors and associates. The 20-F says its products, mostly made by more than 350 certified manufacturers in China and Mexico, cover kitchen and food preparation, home organisation and other household needs. In 2025 the group opened Betterware companies in Peru, Ecuador and Colombia.
Ownership timeline of Betterware
- Current owner Betterware (BeFra) [1] verified
Where Betterware sits in Betterware (BeFra)
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Betterware (BeFra) ownership tree →
See the full Betterware (BeFra) brand portfolio (2) →
Other brands owned by Betterware (BeFra)
Betterware (BeFra) controls 2 brands on Brandtree.
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: Betterware (BeFra)
Betterware (BeFra) is a publicly listed company headquartered in Mexico, founded in 1995. Brandtree records 2 brands under its control, and it is listed as NYSE: BWMX.
Betterware de México is a Mexican company incorporated on 20 June 1995 whose registered office is in El Arenal, Jalisco. Its 20-F for the year to 31 December 2025 describes a direct-selling group, which it calls BeFra, that sells home organisation products through the Betterware brand and beauty products through Jafra, with about 654,680 Betterware associates and 470,925 Jafra consultants at the year end.
Betterware (BeFra): full profile, brands and acquisition history →
🇲🇽 Betterware and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Betterware is not one of them.
Frequently asked questions
Who is the parent company of Betterware?
The parent company of Betterware is Betterware (BeFra), a publicly listed company headquartered in Mexico.
Is Betterware Mexican?
Yes. Betterware originated in Mexico and its owner, Betterware (BeFra), is also headquartered in Mexico.
Is Betterware still owned by Betterware (BeFra)?
Yes. As of 17 October 2026, Betterware is still owned by Betterware (BeFra). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Betterware de México, S.A.P.I. de C.V. Annual Report on Form 20-F filed 2026-04-30 — SEC EDGAR, SEC Form 20-F, published 30 April 2026; retrieved 17 October 2026.
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