Roomba is owned by Picea (China) through its subsidiary iRobot.[1]
Evidence: iRobot Corporation Annual Report on Form 10-K filed 2025-03-12, SEC EDGAR, 12 March 2025. Verified from filings; last checked .
Roomba created the domestic robot vacuum category in 2002 and its name is used generically for the whole product class. The mapping data its machines collect about the inside of homes was a central concern in the review of Amazon's attempt to buy the company.
Sentences about Roomba from Picea's latest annual filing[1], copied word for word.
Following the introduction of the Roomba robotic vacuum cleaner ("RVC") in 2002, we have sold over 50 million consumer robots worldwide to become a global, market-leading consumer robotics innovator with a strong presence in a number of major geographic regions worldwide.
On March 11, 2025, we announced the launch of a suite of new floor cleaning robots featuring elevated, premium design, improved technology, advanced features and an upgraded Roomba Home app.
In March 2025, we announced the launch of our 2025 product lineup, including Roomba 105 Vac Robot series featuring increased suction power, Roomba 205 DustCompactor Vac Robot and Roomba 205 DustCompactor Combo Robot with industry leading DustCompactor innovation.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Picea ownership tree →
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
Picea is a privately held company headquartered in China. Brandtree records 1 brand under its control.
Shenzhen PICEA Robotics, formerly Shenzhen 3irobotix, is a Chinese robotics company. Through its wholly owned subsidiary Santrum Hong Kong Co., Limited it acquired 100 per cent of iRobot when iRobot's Chapter 11 plan took effect on 23 January 2026.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Roomba among them.
Amazon agreed to acquire iRobot for about $1.7 billion, later reduced to about $1.4 billion. British regulators cleared it unconditionally; European regulators signalled objections, and Amazon abandoned the deal in January 2024, paying a $94 million termination fee. iRobot stayed independent until a Chapter 11 plan made it a wholly owned subsidiary of Shenzhen PICEA Robotics in January 2026.
The Competition and Markets Authority cleared Amazon's proposed acquisition of iRobot unconditionally in June 2023, finding it would not substantially lessen competition in robot vacuums. European regulators took a different view, and Amazon abandoned the transaction in January 2024 rather than contest it, leaving iRobot independent.
The parent company of Roomba is Picea, a privately held company headquartered in China. Roomba sits under Picea's subsidiary iRobot.
Roomba originated in the United States in 2002, but it is owned today by Picea, which is headquartered in China. So Roomba is an American-origin brand under Chinese ownership.
Yes. As of 11 October 2026, Roomba is still owned by Picea. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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