Brandtree

Picea: brands it owns and its ownership tree

Picea is a privately held company headquartered in China that owns 1 consumer brand through 1 subsidiary, and has 1 recorded transaction.[1]

Shenzhen PICEA Robotics, formerly Shenzhen 3irobotix, is a Chinese robotics company. Through its wholly owned subsidiary Santrum Hong Kong Co., Limited it acquired 100 per cent of iRobot when iRobot's Chapter 11 plan took effect on 23 January 2026.

Company facts

Legal name
Shenzhen PICEA Robotics Co., Ltd.
Type
privately held company · see all privately held company owners
Headquarters
🇨🇳 China
Last verified
· 2 sources

Picea in numbers

Everything Picea owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Picea owns Tree of 1 brands under Picea. Picea iRobot Roomba

Full-screen interactive tree →

Brand portfolio by category

Home care (1)

Full portfolio, 1 brands, with sources →

Subsidiaries and holding entities

EntityStakeJurisdictionSinceSource
iRobot Corporation100%United States2026[1]

Acquisitions by Picea

Bankruptcy sale closed

Picea acquires iRobot

iRobot filed for Chapter 11 on 14 December 2025, less than two years after Amazon abandoned its takeover. Its plan was confirmed on 22 January 2026 and took effect the next day, when Shenzhen PICEA Robotics, formerly Shenzhen 3irobotix and one of its contract manufacturers, acquired 100 per cent of the equity through its Hong Kong subsidiary Santrum Hong Kong. The old iRobot shares were cancelled, and the company that invented the Roomba is now wholly owned by a Chinese robotics firm.

Value
Undisclosed
Buyer
Picea
Seller
creditors
Regulatory
None recorded

Franchises, rights, restructurings and local services

Each line says what the company does in that relationship. None of them is ownership of a brand unless the ownership section above says so.

Timeline

EffectiveTypeEvent
14 December 2025AfterlifeiRobot: prepackaged Chapter 11 and acquisition by Picea: Before filing, the debtors signed a restructuring support agreement with Picea Robotics and its Hong Kong subsidiary Santrum.
14 December 2025AfterlifeiRobot: prepackaged Chapter 11 and acquisition by Picea: iRobot Corporation and two subsidiaries filed voluntary chapter 11 petitions in the Delaware bankruptcy court to implement a prepackaged plan.

Frequently asked questions

What brands does Picea own?

Picea owns 1 consumer brands tracked here, including Roomba.

Is Picea a Chinese company?

Yes. Picea is headquartered in China.

Who owns Picea?

Picea is privately held. Shenzhen PICEA Robotics, formerly Shenzhen 3irobotix, is a Chinese robotics company.

What was Picea's most recent acquisition?

The most recent completed acquisition recorded here is iRobot on 23 January 2026.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] iRobot Corporation Form 8-K - plan of reorganization effective and acquisition by Picea — SEC EDGAR, SEC Form 8-K, published 23 January 2026; retrieved 16 September 2026.
  2. [2] iRobot Corporation Annual Report on Form 10-K filed 2025-03-12 — SEC EDGAR, SEC Form 10-K, published 12 March 2025; retrieved 16 September 2026.

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