Picea is a privately held company headquartered in China that owns 1 consumer brand through 1 subsidiary, and has 1 recorded transaction.[1]
Shenzhen PICEA Robotics, formerly Shenzhen 3irobotix, is a Chinese robotics company. Through its wholly owned subsidiary Santrum Hong Kong Co., Limited it acquired 100 per cent of iRobot when iRobot's Chapter 11 plan took effect on 23 January 2026.
iRobot filed for Chapter 11 on 14 December 2025, less than two years after Amazon abandoned its takeover. Its plan was confirmed on 22 January 2026 and took effect the next day, when Shenzhen PICEA Robotics, formerly Shenzhen 3irobotix and one of its contract manufacturers, acquired 100 per cent of the equity through its Hong Kong subsidiary Santrum Hong Kong. The old iRobot shares were cancelled, and the company that invented the Roomba is now wholly owned by a Chinese robotics firm.
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Frequently asked questions
What brands does Picea own?
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Picea owns 1 consumer brands tracked here, including Roomba.
Is Picea a Chinese company?
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Yes. Picea is headquartered in China.
Who owns Picea?
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Picea is privately held. Shenzhen PICEA Robotics, formerly Shenzhen 3irobotix, is a Chinese robotics company.
What was Picea's most recent acquisition?
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The most recent completed acquisition recorded here is iRobot on 23 January 2026.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.