Who owns Pongo?
Pongo is owned by F.I.L.A. (Italy, BIT: FILA), which has owned the brand since 1994.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: F.I.L.A. Group Half-Year Report at June 30, 2026, F.I.L.A. S.p.A. Last checked .
Key facts
- Current owner
- F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A. reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Pero
- Origin
- 🇮🇹 Italy
- Founded
- 1964
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- BIT: FILA
- Last verified
- · 1 sources
About Pongo
Pongo is a soft, colourful, non-drying modelling wax that F.I.L.A. describes as an educational and playful product, also used for art and craft work. The brand dates from 1964. F.I.L.A. acquired the Italian firm Adica Pongo in 1994, which its half-year report calls a leading producer of modelling clay for children.
Ownership timeline of Pongo
Where Pongo sits in F.I.L.A.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full F.I.L.A. ownership tree →
See the full F.I.L.A. brand portfolio (15) →
Other brands owned by F.I.L.A.
F.I.L.A. controls 15 brands on Brandtree, 15 of them in home care.
Also in home care
- Arches
- Canson (1557)
- Daler-Rowney (1783)
- Dixon
- Giotto (1925)
- Lukas (1862)
- Lyra (1806)
- Maimeri (1923)
- Pacon (1951)
- Prang (1882)
- Princeton (1992)
- Strathmore (1892)
- Ticonderoga (1913)
- Tratto
Other brands in writing instruments & office, and who owns them
F.I.L.A. has more brands in writing instruments & office on Brandtree than any other owner: 15 of 56.
| Brand | Owner | Owner based in |
|---|---|---|
| Acroball | Pilot | 🇯🇵 Japan |
| Dungeons & Dragons | Hasbro | 🇺🇸 United States |
| American Girl | Mattel | 🇺🇸 United States |
| Flair | Flair | 🇮🇳 India |
| Éxito | Ledesma | 🇦🇷 Argentina |
| LEGO | The LEGO Group | 🇩🇰 Denmark |
| C3 | DOMS | 🇮🇳 India |
| Paper Mate | Newell Brands | 🇺🇸 United States |
About the owner: F.I.L.A.
F.I.L.A. is a publicly listed company headquartered in Pero, Italy, founded in 1920. Brandtree records 15 brands under its control, and it is listed as BIT: FILA.
Italian maker of pencils, crayons, modelling clay, art colours and fine-art paper, founded in Florence in 1920 and now registered in Pero, Milan. Its ordinary shares have traded on Euronext Milan (STAR segment) since 12 November 2015. The group grew by acquisition, buying Dixon Ticonderoga (2005), the Lyra group (2008), Daler-Rowney Lukas (2016), Canson (2016), the Pacon group (2018) and Arches (2020). It also holds 19.01% of the Indian stationery maker DOMS Industries, which it does not control and whose brands are not listed here.
🇮🇹 Pongo and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Pongo is not one of them.
Frequently asked questions
Who is the parent company of Pongo?
The parent company of Pongo is F.I.L.A., a publicly listed company headquartered in Italy.
Is Pongo Italian?
Yes. Pongo originated in Italy in 1964 and its owner, F.I.L.A., is also headquartered in Italy.
Since when has F.I.L.A. owned Pongo?
F.I.L.A. has owned Pongo since 1994.
Is Pongo still owned by F.I.L.A.?
Yes. As of 4 October 2026, Pongo is still owned by F.I.L.A. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] F.I.L.A. Group Half-Year Report at June 30, 2026 — F.I.L.A. S.p.A., Stock exchange filing; retrieved 4 October 2026.
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