Brandtree

Mattel: brands it owns and its ownership tree

Mattel (NASDAQ: MAT) is a publicly listed company headquartered in El Segundo, California, United States that owns 6 consumer brands, and has 3 recorded transactions.[1]

Mattel was founded in a Californian garage in 1945 making picture frames, then dollhouse furniture from the offcuts. It became the largest toy company in the world on the strength of Barbie and Hot Wheels, and has recently rebuilt itself around licensing its properties into film.

Company facts

Legal name
Mattel, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 El Segundo, California, United States
Founded
1945
Tickers
NASDAQ: MAT
SEC CIK
0000063276
Wikidata
Q753179
Website
corporate.mattel.com
Last verified
· 4 sources

Mattel in numbers

Everything Mattel owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Mattel owns Tree of 6 brands under Mattel. Mattel American Girl Barbie Fisher-Price Hot Wheels Matchbox UNO

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 6 brands, with sources →

Acquisitions by Mattel

Acquisition closed

Mattel acquires American Girl

Mattel acquired Pleasant Company, maker of American Girl dolls, for about $700 million. Each doll comes with historical fiction set in a particular period, and the books address subjects including slavery and internment, which is unusual for a toy line.

Value
$700m
Buyer
Mattel
Seller
Regulatory
None recorded
Acquisition closed

Mattel acquires Matchbox

Mattel acquired Tyco Toys for about $755 million, taking Matchbox with it. That put Matchbox and Hot Wheels, rivals since 1968, under one owner; Mattel has kept both ranges in production rather than merging them.

Value
$755m
Buyer
Mattel
Seller
Regulatory
None recorded
Acquisition closed

Mattel acquires Fisher-Price

Mattel acquired Fisher-Price for about $1.1 billion in stock, adding infant and preschool toys to a company built on Barbie and Hot Wheels. Fisher-Price had published a set of design principles about intrinsic play value in its first year of trading, 1930.

Value
$1.1bn
Buyer
Mattel
Seller
Regulatory
None recorded

Full ownership and deal history →

Latest news about Mattel

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

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Frequently asked questions

What brands does Mattel own?

Mattel owns 6 consumer brands tracked here, including Fisher-Price, American Girl, Hot Wheels, Barbie, UNO and Matchbox.

Is Mattel an American company?

Yes. Mattel is headquartered in El Segundo, California, United States and was founded in 1945.

Who owns Mattel?

Mattel is a publicly listed company owned by its shareholders; it trades as MAT on the NASDAQ.

What was Mattel's most recent acquisition?

The most recent completed acquisition recorded here is American Girl on 1 July 1998.

Sources (4) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 8 September 2026.
  2. [2] Mattel, Inc. Form 10-K - Pleasant Company acquisition — SEC EDGAR, SEC Form 10-K, published 1 March 1999; retrieved 8 September 2026.
  3. [3] Mattel, Inc. Form 10-K - Fisher-Price merger — SEC EDGAR, SEC Form 10-K, published 1 March 1994; retrieved 8 September 2026.
  4. [4] Mattel, Inc. Form 10-K - Tyco Toys merger — SEC EDGAR, SEC Form 10-K, published 1 March 1998; retrieved 8 September 2026.

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