Mattel (NASDAQ: MAT) is a publicly listed company headquartered in El Segundo, California, United States that owns 6 consumer brands, and has 3 recorded transactions.[1][2]
Mattel was founded in a Californian garage in 1945 making picture frames, then dollhouse furniture from the offcuts. It became the largest toy company in the world on the strength of Barbie and Hot Wheels, and has recently rebuilt itself around licensing its properties into film.
What Mattel's annual report says about its business
Read from Mattel's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
North America, International: Mattel's reportable segments are: (i) North America and (ii) International.
Acquisitions and disposals named in the filing
Acquired: Mattel163 (February 10, 2026), $159 million. On February 10, 2026, Mattel announced it had entered into a definitive agreement to acquire the remaining 50% ownership interest in Mattel163 Limited ("Mattel163"), a mobile games studio, for approximately $159 million, subject to customary closing adjustments.
Mattel in numbers
Mattel owns 6 consumer brands tracked here across 1 top-level categories; the largest is home care with 6 brands.[1]
3 recorded acquisitions; disclosed US-dollar deal values total $2.56 billion.
1 of its brands originated outside United States.
Mattel financial history
Headline figures from Mattel's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
Revenue moved from $4.59bn to $5.35bn, an average of 3.1% a year (calculated).
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Mattel owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Mattel acquired Pleasant Company, maker of American Girl dolls, for about $700 million. Each doll comes with historical fiction set in a particular period, and the books address subjects including slavery and internment, which is unusual for a toy line.
Mattel acquired Tyco Toys for about $755 million, taking Matchbox with it. That put Matchbox and Hot Wheels, rivals since 1968, under one owner; Mattel has kept both ranges in production rather than merging them.
Mattel acquired Fisher-Price for about $1.1 billion in stock, adding infant and preschool toys to a company built on Barbie and Hot Wheels. Fisher-Price had published a set of design principles about intrinsic play value in its first year of trading, 1930.
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
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