Brandtree

Mattel: brands it owns and its ownership tree

Mattel (NASDAQ: MAT) is a publicly listed company headquartered in El Segundo, California, United States that owns 6 consumer brands, and has 3 recorded transactions.[1][2]

Mattel was founded in a Californian garage in 1945 making picture frames, then dollhouse furniture from the offcuts. It became the largest toy company in the world on the strength of Barbie and Hot Wheels, and has recently rebuilt itself around licensing its properties into film.

Company facts

Legal name
Mattel, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 El Segundo, California, United States
Founded
1945
Tickers
NASDAQ: MAT
Revenue
$5.35 billion (2025)[2]
SEC CIK
0000063276
Wikidata
Q753179
Website
corporate.mattel.com
Last verified
· 3 sources

What Mattel's annual report says about its business

Read from Mattel's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.

Segments the filing names

Acquisitions and disposals named in the filing

Mattel in numbers

Mattel financial history

Headline figures from Mattel's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $4.59bn to $5.35bn, an average of 3.1% a year (calculated).

Fiscal year endedRevenueOperating incomeOperating marginNet incomeTotal assetsLong-term debtFiling
$5.35bn $546.4m 10.2% $397.6m $6.64bn $2.33bn 10-K
$5.38bn $694.3m 12.9% $541.8m $6.54bn $2.33bn 10-K
$5.44bn $561.7m 10.3% $214.4m $6.44bn $2.33bn 10-K
$5.43bn $675.5m 12.4% $393.9m $6.18bn $2.33bn 10-K
$5.46bn $729.6m 13.4% $903m $6.39bn $2.57bn 10-K
$4.59bn $374.7m 8.2% $123.6m $5.53bn $2.85bn 10-K

Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.

Everything Mattel owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Mattel owns Tree of 6 brands under Mattel. Mattel American Girl Barbie Fisher-Price Hot Wheels Matchbox UNO

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 6 brands, with sources →

Acquisitions by Mattel

Acquisition closed

Mattel acquires American Girl

Mattel acquired Pleasant Company, maker of American Girl dolls, for about $700 million. Each doll comes with historical fiction set in a particular period, and the books address subjects including slavery and internment, which is unusual for a toy line.

Value
$700m
Buyer
Mattel
Seller
—
Regulatory
None recorded
Acquisition closed

Mattel acquires Matchbox

Mattel acquired Tyco Toys for about $755 million, taking Matchbox with it. That put Matchbox and Hot Wheels, rivals since 1968, under one owner; Mattel has kept both ranges in production rather than merging them.

Value
$755m
Buyer
Mattel
Seller
—
Regulatory
None recorded
Acquisition closed

Mattel acquires Fisher-Price

Mattel acquired Fisher-Price for about $1.1 billion in stock, adding infant and preschool toys to a company built on Barbie and Hot Wheels. Fisher-Price had published a set of design principles about intrinsic play value in its first year of trading, 1930.

Value
$1.1bn
Buyer
Mattel
Seller
—
Regulatory
None recorded

Full ownership and deal history →

Mattel in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
549300VELLG24KHTJ564
Registered name
MATTEL, INC. (US)
Registration status
Issued · record updated 24 August 2026
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Mattel SEC filings

The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.

Annual reports

Proxy statements

Recent current and quarterly reports

FiledFormWhat it declares
8-KDeparture or appointment of directors or officers
8-KDeparture or appointment of directors or officers; Regulation FD disclosure
10-QQuarterly report
8-KResults of operations and financial condition
8-KDeparture or appointment of directors or officers; Regulation FD disclosure
8-KDeparture or appointment of directors or officers; Results of a shareholder vote
10-QQuarterly report
8-KResults of operations and financial condition
8-KDeparture or appointment of directors or officers; Regulation FD disclosure
8-KResults of operations and financial condition; Regulation FD disclosure
8-KEntry into a material agreement; Creation of a direct financial obligation
8-KEntry into a material agreement; Other events
10-QQuarterly report
8-KResults of operations and financial condition

Frequently asked questions

What brands does Mattel own?

Mattel owns 6 consumer brands tracked here, including Fisher-Price, American Girl, Hot Wheels, Barbie, UNO and Matchbox.

Is Mattel an American company?

Yes. Mattel is headquartered in El Segundo, California, United States and was founded in 1945.

Who owns Mattel?

Mattel is a publicly listed company owned by its shareholders; it trades as MAT on the NASDAQ.

What was Mattel's most recent acquisition?

The most recent completed acquisition recorded here is American Girl on 1 July 1998.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
  2. [2] Mattel, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 4 October 2026.
  3. [3] Mattel, Inc. Form 10-K - Pleasant Company acquisition — SEC EDGAR, SEC Form 10-K, published 1 March 1999; retrieved 16 September 2026.

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