Who owns Hot Wheels?
Hot Wheels is owned by Mattel (the United States, NASDAQ: MAT).[1]
Evidence: Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Mattel, Inc. verified
- Owner HQ
- 🇺🇸 United States, El Segundo, California
- Origin
- 🇺🇸 United States
- Founded
- 1968
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: MAT
- Last verified
- · 1 sources
About Hot Wheels
Hot Wheels launched in 1968 with low-friction wheels and a candy-coloured paint process, designed explicitly to be faster and more exaggerated than the British Matchbox cars that dominated. Mattel later acquired Matchbox as well, so it owns both sides of that rivalry.
What Mattel's annual report says about Hot Wheels
Sentences about Hot Wheels from Mattel's latest annual filing[1], copied word for word.
Hot Wheels has continued to push the limits of performance and design since 1968, and ignites and nurtures the challenger spirit in kids, adults, and collectors.
Vehicles In 2026, industry leader Hot Wheels expects to continue its strong momentum as a multigenerational franchise with consumer interest that remains at historic highs.
Hot Wheels product offerings are expected to excite consumers with innovation in both die-cast vehicles and tracks and playsets.
How often Mattel names Hot Wheels in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Hot Wheels
Where Hot Wheels sits in Mattel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mattel ownership tree →
See the full Mattel brand portfolio (6) →
Other brands owned by Mattel
Mattel controls 6 brands on Brandtree, 6 of them in home care.
Also in home care
- American Girl (1986)
- Barbie (1959)
- Fisher-Price (1930)
- Matchbox (1953)
- UNO (1971)
Other brands in writing instruments & office, and who owns them
The 69 brands in writing instruments & office on Brandtree belong to 20 owners. The largest is F.I.L.A., with 15; Mattel has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Arches | F.I.L.A. | 🇮🇹 Italy |
| Acroball | Pilot | 🇯🇵 Japan |
| Dungeons & Dragons | Hasbro | 🇺🇸 United States |
| Creepy Crawlers | JAKKS Pacific | 🇺🇸 United States |
| Flair | Flair | 🇮🇳 India |
| Éxito | Ledesma | 🇦🇷 Argentina |
| Colokit | Thien Long Group | 🇻🇳 Vietnam |
| Funko | Funko | 🇺🇸 United States |
About the owner: Mattel
Mattel is a publicly listed company headquartered in El Segundo, California, United States, founded in 1945. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MAT.
Mattel was founded in a Californian garage in 1945 making picture frames, then dollhouse furniture from the offcuts. It became the largest toy company in the world on the strength of Barbie and Hot Wheels, and has recently rebuilt itself around licensing its properties into film.
🇺🇸 Hot Wheels and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Hot Wheels is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- Arm & Hammer — Church & Dwight 🇺🇸
Frequently asked questions
Who is the parent company of Hot Wheels?
The parent company of Hot Wheels is Mattel, a publicly listed company headquartered in the United States.
Is Hot Wheels American?
Yes. Hot Wheels originated in the United States in 1968 and its owner, Mattel, is also headquartered in the United States.
Is Hot Wheels still owned by Mattel?
Yes. As of 9 October 2026, Hot Wheels is still owned by Mattel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
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