Hasbro: brands it owns and its ownership tree
Hasbro (NASDAQ: HAS) is a publicly listed company headquartered in Pawtucket, Rhode Island, United States that owns 6 consumer brands.[1][2]
Hasbro was founded by the Hassenfeld brothers in Rhode Island in 1923 selling textile remnants, and moved into toys with Mr. Potato Head in 1952, the first toy advertised on television. It now depends heavily on brands it can license into films, television and games rather than on toy sales alone.
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brands owned
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categories
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0
acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Hasbro, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Pawtucket, Rhode Island, United States
- Founded
- 1923
- Tickers
- NASDAQ: HAS
- Revenue
- $4.7 billion (2025)[2]
- SEC CIK
- 0000046080
- Wikidata
- Q590459
- Website
- corporate.hasbro.com
- Last verified
- · 2 sources
What Hasbro's annual report says about its business
Read from Hasbro's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Wizards of the Coast & Digital Gaming:
The summary that follows provides a discussion of the results of operations of our segments: Wizards of the Coast & Digital Gaming, Consumer Products and Entertainment.
- Consumer Products, Entertainment, Wizards of the Coast and Digital Gaming:
The Company disaggregates its revenues from contracts with customers by reportable segment: Wizards of the Coast and Digital Gaming, Consumer Products, and Entertainment.
Hasbro in numbers
- Hasbro owns 6 consumer brands tracked here across 1 top-level categories; the largest is home care with 6 brands.[1]
Hasbro financial history
Headline figures from Hasbro's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $5.47bn to $4.7bn, an average of -3.0% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $4.7bn | $11.1m | 0.2% | $-322,400,000 | $5.55bn | $2.77bn | 10-K | |
| $4.14bn | $690m | 16.7% | $385.6m | $6.34bn | $3.38bn | 10-K | |
| $5bn | $-1,538,800,000 | -30.8% | $-1,489,300,000 | $6.54bn | $2.97bn | 10-K | |
| $5.86bn | $407.7m | 7.0% | $203.5m | $9.3bn | $3.71bn | 10-K | |
| $6.42bn | $763.3m | 11.9% | $428.7m | $10bn | $3.82bn | 10-K | |
| $5.47bn | $501.8m | 9.2% | $222.5m | $10.8bn | $4.66bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Hasbro owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Hasbro in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300NUB6D2R1ITYR45
- Registered name
- Hasbro, Inc. (US)
- Registration status
- Issued · record updated 21 November 2025
- Parent
- None named: it reports that it has no parent that consolidates its accounts.
- Retrieved
- · GLEIF record (JSON)
Hasbro SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Other events | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Other events | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Hasbro own?
Hasbro owns 6 consumer brands tracked here, including Monopoly, Play-Doh, Nerf, Transformers, Magic: The Gathering and Dungeons & Dragons.
Is Hasbro an American company?
Yes. Hasbro is headquartered in Pawtucket, Rhode Island, United States and was founded in 1923.
Who owns Hasbro?
Hasbro is a publicly listed company owned by its shareholders; it trades as HAS on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hasbro, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
- [2] Hasbro, Inc.: Form 10-K for the year ended 2025-12-28 (revenue) — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 4 October 2026.
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