Who owns Play-Doh?
Play-Doh is owned by Hasbro (the United States, NASDAQ: HAS).[1]
Evidence: Hasbro, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Hasbro, Inc. verified
- Owner HQ
- 🇺🇸 United States, Pawtucket, Rhode Island
- Origin
- 🇺🇸 United States, Cincinnati, Ohio
- Founded
- 1956
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: HAS
- Last verified
- · 1 sources
About Play-Doh
Play-Doh was originally sold as a wallpaper cleaner for coal-heated homes, and was repurposed as a modelling compound in 1956 when a teacher realised children could shape it. Its smell is trademarked in the United States. Hasbro owns it, and demand for the cleaner had collapsed as households switched from coal to gas heating.
Ownership timeline of Play-Doh
Where Play-Doh sits in Hasbro
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hasbro ownership tree →
See the full Hasbro brand portfolio (6) →
Other brands owned by Hasbro
Hasbro controls 6 brands on Brandtree, 6 of them in home care.
Also in home care
- Dungeons & Dragons (1974)
- Magic: The Gathering (1993)
- Monopoly (1935)
- Nerf (1969)
- Transformers (1984)
Other brands in writing instruments & office, and who owns them
The 69 brands in writing instruments & office on Brandtree belong to 20 owners. The largest is F.I.L.A., with 15; Hasbro has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Arches | F.I.L.A. | 🇮🇹 Italy |
| Acroball | Pilot | 🇯🇵 Japan |
| American Girl | Mattel | 🇺🇸 United States |
| Creepy Crawlers | JAKKS Pacific | 🇺🇸 United States |
| Flair | Flair | 🇮🇳 India |
| Éxito | Ledesma | 🇦🇷 Argentina |
| Colokit | Thien Long Group | 🇻🇳 Vietnam |
| Funko | Funko | 🇺🇸 United States |
About the owner: Hasbro
Hasbro is a publicly listed company headquartered in Pawtucket, Rhode Island, United States, founded in 1923. Brandtree records 6 brands under its control, and it is listed as NASDAQ: HAS.
Hasbro was founded by the Hassenfeld brothers in Rhode Island in 1923 selling textile remnants, and moved into toys with Mr. Potato Head in 1952, the first toy advertised on television. It now depends heavily on brands it can license into films, television and games rather than on toy sales alone.
🇺🇸 Play-Doh and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Play-Doh is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Play-Doh?
The parent company of Play-Doh is Hasbro, a publicly listed company headquartered in the United States.
Is Play-Doh American?
Yes. Play-Doh originated in the United States in 1956 and its owner, Hasbro, is also headquartered in the United States.
Is Play-Doh still owned by Hasbro?
Yes. As of 16 September 2026, Play-Doh is still owned by Hasbro. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hasbro, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
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