Who owns Magic: The Gathering?
Magic: The Gathering is owned by Hasbro (the United States, NASDAQ: HAS), which has owned the brand since 24 September 1999.[1]
Evidence: Hasbro, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Hasbro, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Pawtucket, Rhode Island
- Origin
- 🇺🇸 United States
- Founded
- 1993
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: HAS
- Last verified
- · 1 sources
About Magic: The Gathering
Magic: The Gathering was published in 1993 and invented the collectible card game, in which players build decks from randomised packs. Hasbro acquired publisher Wizards of the Coast in 1999, and the game now generates more profit than most of the toy portfolio.
What Hasbro's annual report says about Magic: The Gathering
Sentences about Magic: The Gathering from Hasbro's latest annual filing[1], copied word for word.
It includes the following platforms: Magic: The Gathering Arena the free-to-play online adaptation of the MAGIC: THE GATHERING card game where players can explore the fantasy worlds, play a variety of game formats to collect cards and test skills against friends and other players around the world, or participate in in-game tournaments.
In the amended complaint, Lead Plaintiffs allege that members of the putative class suffered losses as a result of Defendants' false or misleading statements regarding the growth and success of Magic: The Gathering ("Magic") card sets, including statements attributing Magic's growth to a consumer-driven "segmentation" strategy, during the Alleged Class Period.
How often Hasbro names Magic: The Gathering in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Magic: The Gathering
Where Magic: The Gathering sits in Hasbro
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hasbro ownership tree →
See the full Hasbro brand portfolio (6) →
Other brands owned by Hasbro
Hasbro controls 6 brands on Brandtree, 6 of them in home care.
Also in home care
- Dungeons & Dragons (1974)
- Monopoly (1935)
- Nerf (1969)
- Play-Doh (1956)
- Transformers (1984)
Other brands in writing instruments & office, and who owns them
The 69 brands in writing instruments & office on Brandtree belong to 20 owners. The largest is F.I.L.A., with 15; Hasbro has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Arches | F.I.L.A. | 🇮🇹 Italy |
| Acroball | Pilot | 🇯🇵 Japan |
| American Girl | Mattel | 🇺🇸 United States |
| Creepy Crawlers | JAKKS Pacific | 🇺🇸 United States |
| Flair | Flair | 🇮🇳 India |
| Éxito | Ledesma | 🇦🇷 Argentina |
| Colokit | Thien Long Group | 🇻🇳 Vietnam |
| Funko | Funko | 🇺🇸 United States |
About the owner: Hasbro
Hasbro is a publicly listed company headquartered in Pawtucket, Rhode Island, United States, founded in 1923. Brandtree records 6 brands under its control, and it is listed as NASDAQ: HAS.
Hasbro was founded by the Hassenfeld brothers in Rhode Island in 1923 selling textile remnants, and moved into toys with Mr. Potato Head in 1952, the first toy advertised on television. It now depends heavily on brands it can license into films, television and games rather than on toy sales alone.
🇺🇸 Magic: The Gathering and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Magic: The Gathering is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Magic: The Gathering?
The parent company of Magic: The Gathering is Hasbro, a publicly listed company headquartered in the United States.
Is Magic: The Gathering American?
Yes. Magic: The Gathering originated in the United States in 1993 and its owner, Hasbro, is also headquartered in the United States.
Since when has Hasbro owned Magic: The Gathering?
Hasbro has owned Magic: The Gathering since 24 September 1999.
Is Magic: The Gathering still owned by Hasbro?
Yes. As of 11 October 2026, Magic: The Gathering is still owned by Hasbro. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hasbro, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
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