Who owns UNO?
UNO is owned by Mattel (the United States, NASDAQ: MAT), which has owned the brand since 1992.[1]
Evidence: Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Mattel, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, El Segundo, California
- Origin
- 🇺🇸 United States, Reading, Ohio
- Founded
- 1971
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: MAT
- Last verified
- · 1 sources
About UNO
UNO was created in 1971 by an Ohio barber who designed it to settle an argument with his son about the rules of Crazy Eights, and sold the rights for $50,000. Mattel acquired the game in 1992 and it is among the best-selling card games in the world.
What Mattel's annual report says about UNO
Sentences about UNO from Mattel's latest annual filing[1], copied word for word.
Within Games, UNO is the classic matching card game that is easy to learn and fast fun for everyone, while the rest of the portfolio includes beloved heritage games such as Pictionary , Skip-Bo , Phase 10 , and Blokus .
UNO is expected to remain an important focus of the portfolio with plans to further fuel fandom through elevated events such as the launch of the UNO Championship Series and UNO Social Club.
How often Mattel names UNO in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of UNO
Where UNO sits in Mattel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mattel ownership tree →
See the full Mattel brand portfolio (6) →
Other brands owned by Mattel
Mattel controls 6 brands on Brandtree, 6 of them in home care.
Also in home care
- American Girl (1986)
- Barbie (1959)
- Fisher-Price (1930)
- Hot Wheels (1968)
- Matchbox (1953)
Other brands in writing instruments & office, and who owns them
The 69 brands in writing instruments & office on Brandtree belong to 20 owners. The largest is F.I.L.A., with 15; Mattel has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Arches | F.I.L.A. | 🇮🇹 Italy |
| Acroball | Pilot | 🇯🇵 Japan |
| Dungeons & Dragons | Hasbro | 🇺🇸 United States |
| Creepy Crawlers | JAKKS Pacific | 🇺🇸 United States |
| Flair | Flair | 🇮🇳 India |
| Éxito | Ledesma | 🇦🇷 Argentina |
| Colokit | Thien Long Group | 🇻🇳 Vietnam |
| Funko | Funko | 🇺🇸 United States |
About the owner: Mattel
Mattel is a publicly listed company headquartered in El Segundo, California, United States, founded in 1945. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MAT.
Mattel was founded in a Californian garage in 1945 making picture frames, then dollhouse furniture from the offcuts. It became the largest toy company in the world on the strength of Barbie and Hot Wheels, and has recently rebuilt itself around licensing its properties into film.
🇺🇸 UNO and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; UNO is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- Arm & Hammer — Church & Dwight 🇺🇸
Frequently asked questions
Who is the parent company of UNO?
The parent company of UNO is Mattel, a publicly listed company headquartered in the United States.
Is UNO American?
Yes. UNO originated in the United States in 1971 and its owner, Mattel, is also headquartered in the United States.
Since when has Mattel owned UNO?
Mattel has owned UNO since 1992.
Is UNO still owned by Mattel?
Yes. As of 9 October 2026, UNO is still owned by Mattel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
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