Fisher-Price is owned by Mattel (the United States, NASDAQ: MAT), which acquired the brand on 30 November 1993 for $1.1 billion.[1][2] Fisher-Price was founded in 1930 in East Aurora, New York and was independent until 1993.
Evidence: Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .
Fisher-Price was founded in 1930 and specialises in infant and preschool toys, applying a set of design principles about intrinsic play value that it published in its first year. Mattel acquired the company in 1993. Its Little People figures, first made in wood in the 1950s, are among the longest continuously produced toy lines anywhere.
Sentences about Fisher-Price from Mattel's latest annual filing[1], copied word for word.
The first subcategory is Fisher-Price , the power brand, which includes core Infant and Toddler product lines.
As a leader in play and child development, Fisher-Price is dedicated to giving families the best possible start to life by making the most fun, enriching products for infants, toddlers, and preschoolers.
Infant, Toddler, and Preschool In 2026, Fisher-Price will continue to engage consumers as a trusted partner for families with infants, toddlers, and preschoolers, and remain dedicated to giving families the best possible start to life.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mattel ownership tree →
See the full Mattel brand portfolio (6) →
Mattel controls 6 brands on Brandtree, 6 of them in home care.
The 69 brands in writing instruments & office on Brandtree belong to 20 owners. The largest is F.I.L.A., with 15; Mattel has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Arches | F.I.L.A. | 🇮🇹 Italy |
| Acroball | Pilot | 🇯🇵 Japan |
| Dungeons & Dragons | Hasbro | 🇺🇸 United States |
| Creepy Crawlers | JAKKS Pacific | 🇺🇸 United States |
| Flair | Flair | 🇮🇳 India |
| Éxito | Ledesma | 🇦🇷 Argentina |
| Colokit | Thien Long Group | 🇻🇳 Vietnam |
| Funko | Funko | 🇺🇸 United States |
Mattel is a publicly listed company headquartered in El Segundo, California, United States, founded in 1945. Brandtree records 6 brands under its control, and it is listed as NASDAQ: MAT.
Mattel was founded in a Californian garage in 1945 making picture frames, then dollhouse furniture from the offcuts. It became the largest toy company in the world on the strength of Barbie and Hot Wheels, and has recently rebuilt itself around licensing its properties into film.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Fisher-Price is not one of them.
Mattel acquired Fisher-Price for about $1.1 billion in stock, adding infant and preschool toys to a company built on Barbie and Hot Wheels. Fisher-Price had published a set of design principles about intrinsic play value in its first year of trading, 1930.
The parent company of Fisher-Price is Mattel, a publicly listed company headquartered in the United States.
Yes. Fisher-Price originated in the United States in 1930 and its owner, Mattel, is also headquartered in the United States.
Mattel completed its acquisition of Fisher-Price on 30 November 1993, after announcing the deal on 19 August 1993. The deal was valued at $1.1 billion.
Fisher-Price was an independent company from its founding in 1930 in East Aurora, New York until Mattel acquired it in 1993.
Yes. As of 9 October 2026, Fisher-Price is still owned by Mattel. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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