Fisher-Price is owned by Mattel (the United States, NASDAQ: MAT), which acquired the brand on 30 November 1993.[1][2] Fisher-Price was founded in 1930 in East Aurora, New York and was independent until 1993.
Fisher-Price was founded in 1930 and specialises in infant and preschool toys, applying a set of design principles about intrinsic play value that it published in its first year. Mattel acquired the company in 1993. Its Little People figures, first made in wood in the 1950s, are among the longest continuously produced toy lines anywhere.
Mattel acquired Fisher-Price for about $1.1 billion in stock, adding infant and preschool toys to a company built on Barbie and Hot Wheels. Fisher-Price had published a set of design principles about intrinsic play value in its first year of trading, 1930.