Who owns Maui?
Maui, a home-care brand, is owned by JAKKS Pacific (the United States, NASDAQ: JAKK).[1]
Evidence: JAKKS Pacific, Inc. Annual Report on Form 10-K filed 2026-03-02, SEC EDGAR, 2 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- JAKKS Pacific, Inc. verified
- Owner HQ
- 🇺🇸 United States, Santa Monica, California
- Origin
- 🇺🇸 United States
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: JAKK
- Last verified
- · 1 sources
About Maui
Maui is the JAKKS Pacific brand under which the 10-K says it markets junior sports and outdoor toys: Sky Ball hyper-charged balls, SportsZone sport sets and Wave Hoop toy hoops. The filing calls it 'our Maui brand' and lists it in the outdoor activity toys range, alongside the ReDo Skateboard Co. products, and JAKKS reports its toy lines in the Toys/Consumer Products segment.
Ownership timeline of Maui
- Current owner JAKKS Pacific [1] verified
Where Maui sits in JAKKS Pacific
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full JAKKS Pacific ownership tree →
See the full JAKKS Pacific brand portfolio (5) →
Other brands owned by JAKKS Pacific
JAKKS Pacific controls 5 brands on Brandtree, 5 of them in home care.
Also in home care
Other brands in writing instruments & office, and who owns them
The 69 brands in writing instruments & office on Brandtree belong to 20 owners. The largest is F.I.L.A., with 15; JAKKS Pacific has 5.
About the owner: JAKKS Pacific
JAKKS Pacific is a publicly listed company headquartered in Santa Monica, California, United States, founded in 1995. Brandtree records 5 brands under its control, and it is listed as NASDAQ: JAKK.
JAKKS Pacific is a Santa Monica toy company whose 10-K says one of its executives co-founded it in January 1995. It describes itself as a multi-product line, multi-brand business that focuses on acquiring or licensing well-recognised intellectual property, preferring what it calls evergreen brands with long product histories, and also develops products under its own trademarks. It reports two segments, Toys/Consumer Products and Costumes, the latter sold under the Disguise name.
JAKKS Pacific: full profile, brands and acquisition history →
🇺🇸 Maui and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Maui is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Maui?
The parent company of Maui is JAKKS Pacific, a publicly listed company headquartered in the United States.
Is Maui American?
Yes. Maui originated in the United States and its owner, JAKKS Pacific, is also headquartered in the United States.
Is Maui still owned by JAKKS Pacific?
Yes. As of 19 October 2026, Maui is still owned by JAKKS Pacific. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] JAKKS Pacific, Inc. Annual Report on Form 10-K filed 2026-03-02 — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 19 October 2026.
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