Yankee Candle is owned by Newell Brands (the United States, NASDAQ: NWL), which acquired the brand on 15 April 2016, as part of a $15.4 billion deal that also included Coleman, Crock-Pot and Contigo.[1][2] Yankee Candle was founded in 1969 in Massachusetts and was independent until 2016.
Evidence: Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Yankee Candle began in 1969 when a Massachusetts teenager melted crayons to make a candle as a Christmas present for his mother, and grew into the largest scented candle business in the United States. It came to Newell with the Jarden acquisition in 2016.
Sentences about Yankee Candle from Newell Brands's latest annual filing[1], copied word for word.
Home fragrance products are sold primarily under the Chesapeake Bay, WoodWick and Yankee Candle brands.
The H&CS segment primarily markets its products directly to mass merchants, warehouse clubs, home centers, department stores, drug/grocery stores, specialty retailers, discount stores, e-commerce retailers, commercial products distributors, select contract customers and other professional customers, as well as direct to consumers online and in Yankee Candle retail stores.
For example, our Yankee Candle retail stores compete primarily with specialty candle and personal care retailers and a variety of other retailers, including department stores, gift stores and national specialty retailers that sell candles.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Newell Brands ownership tree →
See the full Newell Brands brand portfolio (8) →
Newell Brands controls 8 brands on Brandtree, 7 of them in home care.
The 7 brands in candles & home fragrance on Brandtree belong to 7 owners. The largest is Lion Match Company, with 1.
| Brand | Owner | Owner based in |
|---|---|---|
| White Barn | Bath & Body Works | 🇺🇸 United States |
| Zara Home | Inditex | 🇪🇸 Spain |
| Maya | Jyothy Labs | 🇮🇳 India |
| Clearlite | Lion Match Company | 🇿🇦 South Africa |
| Wax Lyrical | Portmeirion Group | 🇬🇧 United Kingdom |
| Scentsy | Scentsy | 🇺🇸 United States |
Newell Brands is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1903. Brandtree records 8 brands under its control, and it is listed as NASDAQ: NWL.
Newell Brands makes housewares, writing instruments, outdoor gear and baby products. Its 2016 purchase of Jarden roughly doubled its size and led to years of divestitures.
Newell Brands: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Yankee Candle is not one of them.
Newell Rubbermaid acquired Jarden for about $15.4 billion and renamed itself Newell Brands, roughly doubling in size overnight. Jarden had itself been assembled from dozens of acquisitions, and the combined company spent the following years selling many of them again after the debt proved heavier than the integration was worth.
The parent company of Yankee Candle is Newell Brands, a publicly listed company headquartered in the United States.
Yes. Yankee Candle originated in the United States in 1969 and its owner, Newell Brands, is also headquartered in the United States.
Newell Brands completed its acquisition of Yankee Candle on 15 April 2016, after announcing the deal on 14 December 2015. The deal, which also included Coleman, Crock-Pot and Contigo, was valued at $15.4 billion (enterprise value).
Yankee Candle was an independent company from its founding in 1969 in Massachusetts until Newell Brands acquired it in 2016.
Yes. As of 9 October 2026, Yankee Candle is still owned by Newell Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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