Who owns Graco?
Graco is owned by Newell Brands (the United States, NASDAQ: NWL).[1]
Evidence: Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Newell Brands Inc. verified
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 1942
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Parent ticker
- NASDAQ: NWL
- Last verified
- · 1 sources
About Graco
Graco makes car seats, strollers, high chairs and other juvenile products, founded in 1942 as a metalworking business that moved into baby swings in the 1950s. It is one of the largest juvenile products brands in North America and is part of Newell Brands.
What Newell Brands's annual report says about Graco
Sentences about Graco from Newell Brands's latest annual filing[1], copied word for word.
Baby gear and infant care products are sold primarily under the Graco and NUK brands.
How often Newell Brands names Graco in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Graco
- Current owner Newell Brands [1] verified
Where Graco sits in Newell Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Newell Brands ownership tree →
See the full Newell Brands brand portfolio (8) →
Other brands owned by Newell Brands
Newell Brands controls 8 brands on Brandtree.
Founded in the 1940s
- Paper Mate (1949)
Other brands in diapers & baby wipes, and who owns them
The 26 brands in diapers & baby wipes on Brandtree belong to 19 owners. The largest is Kimberly-Clark, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| GoodNites | Kimberly-Clark | 🇺🇸 United States |
| BBTips | CMPC | 🇨🇱 Chile |
| Barlie | Golrang Industrial Group | 🇮🇷 Iran |
| Anerle | Hengan | 🇨🇳 China |
| Luvs | Procter & Gamble | 🇺🇸 United States |
| MamyPoko | Unicharm | 🇯🇵 Japan |
| Savlon Twinkle | ACI Limited | 🇧🇩 Bangladesh |
| Pee&Poo | Artsana | 🇮🇹 Italy |
About the owner: Newell Brands
Newell Brands is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1903. Brandtree records 8 brands under its control, and it is listed as NASDAQ: NWL.
Newell Brands makes housewares, writing instruments, outdoor gear and baby products. Its 2016 purchase of Jarden roughly doubled its size and led to years of divestitures.
Newell Brands: full profile, brands and acquisition history →
🇺🇸 Graco and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Graco is not one of them.
Frequently asked questions
Who is the parent company of Graco?
The parent company of Graco is Newell Brands, a publicly listed company headquartered in the United States.
Is Graco American?
Yes. Graco originated in the United States in 1942 and its owner, Newell Brands, is also headquartered in the United States.
Is Graco still owned by Newell Brands?
Yes. As of 9 October 2026, Graco is still owned by Newell Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 16 September 2026.
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