Crock-Pot is owned by Newell Brands (the United States, NASDAQ: NWL), which acquired the brand on 15 April 2016, as part of a $15.4 billion deal that also included Yankee Candle, Coleman and Contigo.[1][2] Crock-Pot was founded in 1971 in the United States and was independent until 2016.
Evidence: Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Crock-Pot launched the modern slow cooker in 1971, developed from a bean cooker, and arrived as more women were in paid work and wanted meals that could cook unattended all day. Its name is used generically for slow cookers in North America, and it came to Newell with Jarden.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Newell Brands ownership tree →
See the full Newell Brands brand portfolio (8) →
Newell Brands controls 8 brands on Brandtree, 7 of them in home care.
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Newell Brands has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
Newell Brands is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1903. Brandtree records 8 brands under its control, and it is listed as NASDAQ: NWL.
Newell Brands makes housewares, writing instruments, outdoor gear and baby products. Its 2016 purchase of Jarden roughly doubled its size and led to years of divestitures.
Newell Brands: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,570 brands that began in the United States. 492 of them (19%) are now controlled by a company headquartered in another country; Crock-Pot is not one of them.
Newell Rubbermaid acquired Jarden for about $15.4 billion and renamed itself Newell Brands, roughly doubling in size overnight. Jarden had itself been assembled from dozens of acquisitions, and the combined company spent the following years selling many of them again after the debt proved heavier than the integration was worth.
The parent company of Crock-Pot is Newell Brands, a publicly listed company headquartered in the United States.
Yes. Crock-Pot originated in the United States in 1971 and its owner, Newell Brands, is also headquartered in the United States.
Newell Brands completed its acquisition of Crock-Pot on 15 April 2016, after announcing the deal on 14 December 2015. The deal, which also included Yankee Candle, Coleman and Contigo, was valued at $15.4 billion (enterprise value).
Crock-Pot was an independent company from its founding in 1971 until Newell Brands acquired it in 2016.
Yes. As of 29 October 2026, Crock-Pot is still owned by Newell Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy