Brandtree

Newell Brands: brands it owns and its ownership tree

Newell Brands (NASDAQ: NWL) is a publicly listed company headquartered in Atlanta, Georgia, United States that owns 8 consumer brands across 2 categories, and has 1 recorded transaction.[1][2]

Newell Brands makes housewares, writing instruments, outdoor gear and baby products. Its 2016 purchase of Jarden roughly doubled its size and led to years of divestitures.

Company facts

Legal name
Newell Brands Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Atlanta, Georgia, United States
Founded
1903
Tickers
NASDAQ: NWL
Revenue
$7.2 billion (2025)[2]
SEC CIK
0000814453
Wikidata
Q1963736
Website
www.newellbrands.com
Last verified
· 3 sources

What Newell Brands's annual report says about its business

Read from Newell Brands's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.

Segments the filing names

Newell Brands in numbers

Newell Brands financial history

Headline figures from Newell Brands's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $9.38bn to $7.2bn, an average of -5.2% a year (calculated).

Fiscal year endedRevenueOperating incomeOperating marginNet incomeTotal assetsLong-term debtFiling
$7.2bn $39m 0.5% $-285,000,000 $10.7bn $4.54bn 10-K
$7.58bn $67m 0.9% $-216,000,000 $11bn $4.51bn 10-K
$8.13bn $-85,000,000 -1.0% $-388,000,000 $12.2bn $4.58bn 10-K
$9.46bn $312m 3.3% $197m $13.3bn $4.76bn 10-K
$10.6bn $1.01bn 9.6% $622m $14.3bn $4.88bn 10-K
$9.38bn $-629,000,000 -6.7% $-766,000,000 $14.7bn $5.14bn 10-K

Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.

Who owns the shares of Newell Brands

Holders of more than 5% of the voting shares, as listed in Newell Brands's proxy statement filed 26 March 2026. Shareholdings change daily; this is the position the filing reports.

HolderSharesShare of class
BlackRock, Inc.57,545,25813.5%
Pzena Investment Management, LLC49,432,52011.6%
The Vanguard Group, Inc.44,892,84310.6%

Everything Newell Brands owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Newell Brands owns Tree of 8 brands under Newell Brands. Newell Brands Coleman Contigo Crock-Pot Graco Paper Mate Rubbermaid Sharpie Yankee Candle

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 8 brands, with sources →

Acquisitions by Newell Brands

Acquisition closed

Newell Brands acquires Yankee Candle, Coleman, Crock-Pot and Contigo

Newell Rubbermaid acquired Jarden for about $15.4 billion and renamed itself Newell Brands, roughly doubling in size overnight. Jarden had itself been assembled from dozens of acquisitions, and the combined company spent the following years selling many of them again after the debt proved heavier than the integration was worth.

Value
$15.4bn
Seller
—
Regulatory
None recorded

Newell Brands in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
549300LWGYFM1TVO1Z12
Registered name
NEWELL BRANDS INC. (US)
Registration status
Issued · record updated 14 May 2026
Parent
None named: it is controlled by one or more individuals, who are not named in the registry.
Retrieved
· GLEIF record (JSON)

Newell Brands SEC filings

The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.

Annual reports

Proxy statements

Recent current and quarterly reports

FiledFormWhat it declares
8-KEntry into a material agreement; Creation of a direct financial obligation
8-KEntry into a material agreement; Creation of a direct financial obligation
8-KOther events
10-QQuarterly report
8-KEntry into a material agreement; Termination of a material agreement; Creation of a direct financial obligation
8-KResults of operations and financial condition
8-KDeparture or appointment of directors or officers; Results of a shareholder vote
10-QQuarterly report
8-KResults of operations and financial condition
8-KDeparture or appointment of directors or officers
8-KResults of operations and financial condition
8-KCosts of exit or disposal activities; Regulation FD disclosure
10-QQuarterly report
8-KResults of operations and financial condition

Official recalls involving Newell Brands products

1 recall notice from government regulators matched to Newell Brands. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

What brands does Newell Brands own?

Newell Brands owns 8 consumer brands tracked here, including Paper Mate, Coleman, Rubbermaid, Graco, Sharpie and Crock-Pot.

Is Newell Brands an American company?

Yes. Newell Brands is headquartered in Atlanta, Georgia, United States and was founded in 1903.

Who owns Newell Brands?

Newell Brands is a publicly listed company owned by its shareholders; it trades as NWL on the NASDAQ.

What was Newell Brands' most recent acquisition?

The most recent completed acquisition recorded here is Yankee Candle, Coleman, Crock-Pot and Contigo on 15 April 2016.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 16 September 2026.
  2. [2] Newell Brands Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 4 October 2026.
  3. [3] Newell Brands Inc. Form 8-K - completion of the Jarden acquisition — SEC EDGAR, SEC Form 8-K, published 15 April 2016; retrieved 16 September 2026.

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