Newell Brands: brands it owns and its ownership tree
Newell Brands (NASDAQ: NWL) is a publicly listed company headquartered in Atlanta, Georgia, United States that owns 8 consumer brands across 2 categories, and has 1 recorded transaction.[1][2]
Newell Brands makes housewares, writing instruments, outdoor gear and baby products. Its 2016 purchase of Jarden roughly doubled its size and led to years of divestitures.
What Newell Brands's annual report says about its business
Read from Newell Brands's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
Home and Commercial Solutions: The Company's three primary operating segments are as follows: Segment Key Brands Description of Primary Products Home and Commercial Solutions Ball (a) , Calphalon, Chesapeake Bay, Crockpot, FoodSaver, Mapa, Mr. Coffee, Oster, Rubbermaid, Rubbermaid Commercial Products, Sistema, Spontex, Sunbeam, WoodWick and Yankee Candle Commercial cleaning and maintenance solutions; closet and garage organization; hygiene systems and material handling solutions; household products, including kitchen appliances; food and home storage products; fresh preserving products; vacuum sealing products; gourmet cookware, bakeware and cutlery and home fragrance products
Learning and Development: Segment Key Brands Description of Primary Products Home and Commercial Solutions Ball (a) , Calphalon, Chesapeake Bay, Crockpot, FoodSaver, Mapa, Mr. Coffee, Oster, Rubbermaid, Rubbermaid Commercial Products, Sistema, Spontex, Sunbeam, WoodWick and Yankee Candle Commercial cleaning and maintenance solutions; closet and garage organization; hygiene systems and material handling solutions; household products, including kitchen appliances; food and home storage products; fresh preserving products; vacuum sealing products; gourmet cookware, bakeware and cutlery and home fragrance products Learning and Development Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker and Sharpie Baby gear and infant care products; writing instruments, including markers and highlighters, pens and pencils; art products; activity-based products and labeling solutions
Outdoor and Recreation: Segment Key Brands Description of Primary Products Home and Commercial Solutions Ball (a) , Calphalon, Chesapeake Bay, Crockpot, FoodSaver, Mapa, Mr. Coffee, Oster, Rubbermaid, Rubbermaid Commercial Products, Sistema, Spontex, Sunbeam, WoodWick and Yankee Candle Commercial cleaning and maintenance solutions; closet and garage organization; hygiene systems and material handling solutions; household products, including kitchen appliances; food and home storage products; fresh preserving products; vacuum sealing products; gourmet cookware, bakeware and cutlery and home fragrance products Learning and Development Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker and Sharpie Baby gear and infant care products; writing instruments, including markers and highlighters, pens and pencils; art products; activity-based products and labeling solutions Outdoor and Recreation Bubba, Campingaz, Coleman, Contigo and Marmot Active lifestyle products for outdoor and outdoor-related activities; technical apparel and on-the-go beverageware
Corporate: The Company also provides general corporate services to its segments which is reported as a non-operating segment, Corporate.
Newell Brands in numbers
Newell Brands owns 8 consumer brands tracked here across 2 top-level categories; the largest is home care with 7 brands.[1]
1 recorded acquisitions, 1 of them completed since 2015; disclosed US-dollar deal values total $15.4 billion.
Newell Brands financial history
Headline figures from Newell Brands's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
Revenue moved from $9.38bn to $7.2bn, an average of -5.2% a year (calculated).
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Who owns the shares of Newell Brands
Holders of more than 5% of the voting shares, as listed in Newell Brands's proxy statement filed 26 March 2026. Shareholdings change daily; this is the position the filing reports.
Holder
Shares
Share of class
BlackRock, Inc.
57,545,258
13.5%
Pzena Investment Management, LLC
49,432,520
11.6%
The Vanguard Group, Inc.
44,892,843
10.6%
Everything Newell Brands owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Newell Rubbermaid acquired Jarden for about $15.4 billion and renamed itself Newell Brands, roughly doubling in size overnight. Jarden had itself been assembled from dozens of acquisitions, and the combined company spent the following years selling many of them again after the debt proved heavier than the integration was worth.
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
1 recall notice from government regulators matched to Newell Brands.
Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: The backrest fold mechanism can pinch consumers' fingers, posing laceration and amputation hazards.
Recalling firm: The Coleman Company
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
What brands does Newell Brands own?
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Newell Brands owns 8 consumer brands tracked here, including Paper Mate, Coleman, Rubbermaid, Graco, Sharpie and Crock-Pot.
Is Newell Brands an American company?
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Yes. Newell Brands is headquartered in Atlanta, Georgia, United States and was founded in 1903.
Who owns Newell Brands?
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Newell Brands is a publicly listed company owned by its shareholders; it trades as NWL on the NASDAQ.
What was Newell Brands' most recent acquisition?
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The most recent completed acquisition recorded here is Yankee Candle, Coleman, Crock-Pot and Contigo on 15 April 2016.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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