Who owns GoodNites?
GoodNites is owned by Kimberly-Clark (the United States, NASDAQ: KMB).[1]
Evidence: Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Kimberly-Clark Corporation verified
- Owner HQ
- 🇺🇸 United States, Irving, Texas
- Origin
- 🇺🇸 United States
- Founded
- 1994
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Parent ticker
- NASDAQ: KMB
- Trademark registrant
- KIMBERLY-CLARK WORLDWIDE, INC. (USPTO)
- Last verified
- · 2 sources
About GoodNites
GoodNites makes absorbent night-time underwear for older children who still wet the bed, a category the company created in 1994 by treating it as a normal developmental stage rather than a medical failure. Kimberly-Clark sells it in sizes for children up to around twelve, and the packaging is deliberately styled to look like ordinary underwear.
How often Kimberly-Clark names GoodNites in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for GoodNites
The USPTO record for the GoodNites mark lists KIMBERLY-CLARK WORLDWIDE, INC. as the owner of record (serial number 86450633). That name matches the owner named above.[2]
Ownership timeline of GoodNites
- Current owner Kimberly-Clark [1] verified
Where GoodNites sits in Kimberly-Clark
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kimberly-Clark ownership tree →
See the full Kimberly-Clark brand portfolio (13) →
Other brands owned by Kimberly-Clark
Kimberly-Clark controls 13 brands on Brandtree, 13 of them in personal care & beauty.
Also in personal care & beauty
Other brands in diapers & baby wipes, and who owns them
Kimberly-Clark has more brands in diapers & baby wipes on Brandtree than any other owner: 3 of 26.
| Brand | Owner | Owner based in |
|---|---|---|
| BBTips | CMPC | 🇨🇱 Chile |
| Barlie | Golrang Industrial Group | 🇮🇷 Iran |
| Anerle | Hengan | 🇨🇳 China |
| Luvs | Procter & Gamble | 🇺🇸 United States |
| MamyPoko | Unicharm | 🇯🇵 Japan |
| Savlon Twinkle | ACI Limited | 🇧🇩 Bangladesh |
| Pee&Poo | Artsana | 🇮🇹 Italy |
| Gental Care | Bidco Africa | 🇰🇪 Kenya |
About the owner: Kimberly-Clark
Kimberly-Clark is a publicly listed company headquartered in Irving, Texas, United States, founded in 1872. Brandtree records 13 brands under its control, and it is listed as NASDAQ: KMB.
Kimberly-Clark started as a Wisconsin paper mill in 1872 and invented much of the modern disposable hygiene category, from cellucotton wadding to facial tissue. It agreed to acquire Kenvue in 2025 in what would be one of the largest consumer-health deals on record.
Kimberly-Clark: full profile, brands and acquisition history →
🇺🇸 GoodNites and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; GoodNites is not one of them.
Frequently asked questions
Who is the parent company of GoodNites?
The parent company of GoodNites is Kimberly-Clark, a publicly listed company headquartered in the United States.
Is GoodNites American?
Yes. GoodNites originated in the United States in 1994 and its owner, Kimberly-Clark, is also headquartered in the United States.
Is GoodNites still owned by Kimberly-Clark?
Yes. As of 3 October 2026, GoodNites is still owned by Kimberly-Clark. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: GOODNITES, serial 86450633 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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