Who owns Viva?
Viva, a personal-care brand, is owned by Kimberly-Clark (the United States, NASDAQ: KMB).[1]
Evidence: Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Kimberly-Clark Corporation verified
- Owner HQ
- 🇺🇸 United States, Irving, Texas
- Origin
- 🇺🇸 United States
- Founded
- 1980
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- NASDAQ: KMB
- Trademark registrant
- KIMBERLY-CLARK WORLDWIDE, INC. (USPTO)
- Last verified
- · 2 sources
About Viva
Viva is a paper towel made from a cloth-like sheet rather than a quilted one, sold on being able to scrub without falling apart. It is Kimberly-Clark's answer to Procter & Gamble's Bounty in North America. The cloth-like sheet is made by a different forming process from conventional towel, which is what allows it to be scrubbed.
How often Kimberly-Clark names Viva in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Viva
The USPTO record for the Viva mark lists KIMBERLY-CLARK WORLDWIDE, INC. as the owner of record (serial number 72265214). That name matches the owner named above.[2]
Ownership timeline of Viva
- Current owner Kimberly-Clark [1] verified
Where Viva sits in Kimberly-Clark
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kimberly-Clark ownership tree →
See the full Kimberly-Clark brand portfolio (13) →
Other brands owned by Kimberly-Clark
Kimberly-Clark controls 13 brands on Brandtree, 13 of them in personal care & beauty.
Also in personal care & beauty
Other brands in facial tissue & toilet paper, and who owns them
The 34 brands in facial tissue & toilet paper on Brandtree belong to 14 owners. The largest is Sofidel, with 7; Kimberly-Clark has 6.
About the owner: Kimberly-Clark
Kimberly-Clark is a publicly listed company headquartered in Irving, Texas, United States, founded in 1872. Brandtree records 13 brands under its control, and it is listed as NASDAQ: KMB.
Kimberly-Clark started as a Wisconsin paper mill in 1872 and invented much of the modern disposable hygiene category, from cellucotton wadding to facial tissue. It agreed to acquire Kenvue in 2025 in what would be one of the largest consumer-health deals on record.
Kimberly-Clark: full profile, brands and acquisition history →
🇺🇸 Viva and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Viva is not one of them.
Frequently asked questions
Who is the parent company of Viva?
The parent company of Viva is Kimberly-Clark, a publicly listed company headquartered in the United States.
Is Viva American?
Yes. Viva originated in the United States in 1980 and its owner, Kimberly-Clark, is also headquartered in the United States.
Is Viva still owned by Kimberly-Clark?
Yes. As of 3 October 2026, Viva is still owned by Kimberly-Clark. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: VIVA, serial 72265214 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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