Who owns U by Kotex?
U by Kotex is owned by Kimberly-Clark (the United States, NASDAQ: KMB).[1]
Evidence: Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Kimberly-Clark Corporation verified
- Owner HQ
- 🇺🇸 United States, Irving, Texas
- Origin
- 🇺🇸 United States
- Founded
- 2010
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Parent ticker
- NASDAQ: KMB
- Trademark registrant
- KIMBERLY-CLARK WORLDWIDE, INC. (USPTO)
- Last verified
- · 2 sources
About U by Kotex
U by Kotex launched in 2010 with black packaging and advertising that mocked the euphemisms the category had always used. It was among the first mainstream campaigns to name what the product was for. Kimberly-Clark owns it, and several broadcasters initially refused to run advertising that used the word vagina.
How often Kimberly-Clark names U by Kotex in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for U by Kotex
The USPTO record for the U by Kotex mark lists KIMBERLY-CLARK WORLDWIDE, INC. as the owner of record (serial number 85679983). That name matches the owner named above.[2]
Ownership timeline of U by Kotex
- Current owner Kimberly-Clark [1] verified
Where U by Kotex sits in Kimberly-Clark
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kimberly-Clark ownership tree →
See the full Kimberly-Clark brand portfolio (13) →
Other brands owned by Kimberly-Clark
Kimberly-Clark controls 13 brands on Brandtree, 13 of them in personal care & beauty.
Also in personal care & beauty
Other brands in feminine care, and who owns them
The 25 brands in feminine care on Brandtree belong to 19 owners. The largest is Procter & Gamble, with 3; Kimberly-Clark has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Always | Procter & Gamble | 🇺🇸 United States |
| Carefree | Kenvue | 🇺🇸 United States |
| Absolute | Kino Indonesia | 🇮🇩 Indonesia |
| Femina | Square Toiletries | 🇧🇩 Bangladesh |
| Savlon Freedom | ACI Limited | 🇧🇩 Bangladesh |
| Chilly | Bolton Group | 🇮🇹 Italy |
| Mia | CMPC | 🇨🇱 Chile |
| elis | Daio Paper | 🇯🇵 Japan |
About the owner: Kimberly-Clark
Kimberly-Clark is a publicly listed company headquartered in Irving, Texas, United States, founded in 1872. Brandtree records 13 brands under its control, and it is listed as NASDAQ: KMB.
Kimberly-Clark started as a Wisconsin paper mill in 1872 and invented much of the modern disposable hygiene category, from cellucotton wadding to facial tissue. It agreed to acquire Kenvue in 2025 in what would be one of the largest consumer-health deals on record.
Kimberly-Clark: full profile, brands and acquisition history →
🇺🇸 U by Kotex and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; U by Kotex is not one of them.
Frequently asked questions
Who is the parent company of U by Kotex?
The parent company of U by Kotex is Kimberly-Clark, a publicly listed company headquartered in the United States.
Is U by Kotex American?
Yes. U by Kotex originated in the United States in 2010 and its owner, Kimberly-Clark, is also headquartered in the United States.
Is U by Kotex still owned by Kimberly-Clark?
Yes. As of 3 October 2026, U by Kotex is still owned by Kimberly-Clark. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: U BY KOTEX, serial 85679983 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.