Who owns Depend?
Depend is owned by Kimberly-Clark (the United States, NASDAQ: KMB).[1]
Evidence: Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Kimberly-Clark Corporation verified
- Owner HQ
- 🇺🇸 United States, Irving, Texas
- Origin
- 🇺🇸 United States
- Founded
- 1984
- Category
- Personal care & beauty › Feminine care & incontinence › Incontinence care
- Parent ticker
- NASDAQ: KMB
- Trademark registrant
- KIMBERLY-CLARK WORLDWIDE, INC. (USPTO)
- Last verified
- · 2 sources
About Depend
Depend is an adult incontinence brand Kimberly-Clark launched in 1984, one of the first to be advertised openly on television at a time when the condition was rarely discussed. The range now includes underwear-style products designed to look and fit like ordinary garments.
Trademark record for Depend
The USPTO record for the Depend mark lists KIMBERLY-CLARK WORLDWIDE, INC. as the owner of record (serial number 86278296). That name matches the owner named above.[2]
Ownership timeline of Depend
- Current owner Kimberly-Clark [1] verified
Where Depend sits in Kimberly-Clark
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kimberly-Clark ownership tree →
See the full Kimberly-Clark brand portfolio (13) →
Other brands owned by Kimberly-Clark
Kimberly-Clark controls 13 brands on Brandtree, 13 of them in personal care & beauty.
Also in personal care & beauty
Other brands in incontinence care, and who owns them
The 22 brands in incontinence care on Brandtree belong to 13 owners. The largest is Coloplast, with 5; Kimberly-Clark has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Conveen | Coloplast | 🇩🇰 Denmark |
| iD | Ontex | 🇧🇪 Belgium |
| Attento | Daio Paper | 🇯🇵 Japan |
| ElderJoy | Hengan | 🇨🇳 China |
| Savlon Respect | ACI Limited | 🇧🇩 Bangladesh |
| GentleCath | Convatec | 🇬🇧 United Kingdom |
| TENA | Essity | 🇸🇪 Sweden |
| MoliCare | HARTMANN | 🇩🇪 Germany |
About the owner: Kimberly-Clark
Kimberly-Clark is a publicly listed company headquartered in Irving, Texas, United States, founded in 1872. Brandtree records 13 brands under its control, and it is listed as NASDAQ: KMB.
Kimberly-Clark started as a Wisconsin paper mill in 1872 and invented much of the modern disposable hygiene category, from cellucotton wadding to facial tissue. It agreed to acquire Kenvue in 2025 in what would be one of the largest consumer-health deals on record.
Kimberly-Clark: full profile, brands and acquisition history →
🇺🇸 Depend and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Depend is not one of them.
Frequently asked questions
Who is the parent company of Depend?
The parent company of Depend is Kimberly-Clark, a publicly listed company headquartered in the United States.
Is Depend American?
Yes. Depend originated in the United States in 1984 and its owner, Kimberly-Clark, is also headquartered in the United States.
Is Depend still owned by Kimberly-Clark?
Yes. As of 3 October 2026, Depend is still owned by Kimberly-Clark. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] USPTO: DEPEND, serial 86278296 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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