Who owns TENA?
TENA is owned by Essity (Sweden, STO: ESSITY-B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Essity Annual Report 2025, Essity AB. Last checked .
Key facts
- Current owner
- Essity AB reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 1965
- Category
- Personal care & beauty › Feminine care & incontinence › Incontinence care
- Parent ticker
- STO: ESSITY-B
- Last verified
- · 1 sources
About TENA
TENA is the largest incontinence care brand in the world, sold both to consumers and into hospitals and care homes. Essity has used it to push public discussion of a condition affecting hundreds of millions of people that is rarely mentioned in advertising.
Ownership timeline of TENA
Where TENA sits in Essity
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Essity ownership tree →
See the full Essity brand portfolio (6) →
Other brands owned by Essity
Essity controls 6 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in incontinence care, and who owns them
The 22 brands in incontinence care on Brandtree belong to 13 owners. The largest is Coloplast, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Conveen | Coloplast | 🇩🇰 Denmark |
| iD | Ontex | 🇧🇪 Belgium |
| Attento | Daio Paper | 🇯🇵 Japan |
| ElderJoy | Hengan | 🇨🇳 China |
| Depend | Kimberly-Clark | 🇺🇸 United States |
| Savlon Respect | ACI Limited | 🇧🇩 Bangladesh |
| GentleCath | Convatec | 🇬🇧 United Kingdom |
| MoliCare | HARTMANN | 🇩🇪 Germany |
About the owner: Essity
Essity is a publicly listed company headquartered in Stockholm, Sweden, founded in 2017. Brandtree records 6 brands under its control, and it is listed as STO: ESSITY-B.
Essity was created in 2017 when the Swedish forestry group SCA separated its hygiene business from its forest products, and it is one of the largest tissue and hygiene companies in the world. Its brands lead in feminine care, incontinence and consumer tissue across Europe and Latin America.
🇸🇪 TENA and other Swedish brands
Brandtree records a controlling owner for 117 brands that began in Sweden. 53 of them (45%) are now controlled by a company headquartered in another country; TENA is not one of them.
- Byredo — Puig 🇪🇸
- & Other Stories — H&M Group 🇸🇪
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
- Acast — Acast 🇸🇪
- Aftonbladet — Schibsted Media 🇳🇴
Frequently asked questions
Who is the parent company of TENA?
The parent company of TENA is Essity, a publicly listed company headquartered in Sweden.
Is TENA Swedish?
Yes. TENA originated in Sweden in 1965 and its owner, Essity, is also headquartered in Sweden.
Is TENA still owned by Essity?
Yes. As of 16 September 2026, TENA is still owned by Essity. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Essity Annual Report 2025 — Essity AB, Annual report; retrieved 28 September 2026.
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