Who owns Libresse?
Libresse is owned by Essity (Sweden, STO: ESSITY-B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Essity Annual Report 2025, Essity AB. Last checked .
Key facts
- Current owner
- Essity AB reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 1963
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Parent ticker
- STO: ESSITY-B
- Last verified
- · 1 sources
About Libresse
Libresse is Essity's feminine care brand, sold as Bodyform in the United Kingdom, Nana in France and Saba in Mexico. Its advertising has repeatedly broken category conventions, including a 2017 campaign that showed menstrual blood as red rather than blue.
Ownership timeline of Libresse
Where Libresse sits in Essity
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Essity ownership tree →
See the full Essity brand portfolio (6) →
Other brands owned by Essity
Essity controls 6 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in feminine care, and who owns them
The 25 brands in feminine care on Brandtree belong to 19 owners. The largest is Procter & Gamble, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Always | Procter & Gamble | 🇺🇸 United States |
| Carefree | Kenvue | 🇺🇸 United States |
| Kotex | Kimberly-Clark | 🇺🇸 United States |
| Absolute | Kino Indonesia | 🇮🇩 Indonesia |
| Femina | Square Toiletries | 🇧🇩 Bangladesh |
| Savlon Freedom | ACI Limited | 🇧🇩 Bangladesh |
| Chilly | Bolton Group | 🇮🇹 Italy |
| Mia | CMPC | 🇨🇱 Chile |
About the owner: Essity
Essity is a publicly listed company headquartered in Stockholm, Sweden, founded in 2017. Brandtree records 6 brands under its control, and it is listed as STO: ESSITY-B.
Essity was created in 2017 when the Swedish forestry group SCA separated its hygiene business from its forest products, and it is one of the largest tissue and hygiene companies in the world. Its brands lead in feminine care, incontinence and consumer tissue across Europe and Latin America.
🇸🇪 Libresse and other Swedish brands
Brandtree records a controlling owner for 117 brands that began in Sweden. 53 of them (45%) are now controlled by a company headquartered in another country; Libresse is not one of them.
- Byredo — Puig 🇪🇸
- & Other Stories — H&M Group 🇸🇪
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
- Acast — Acast 🇸🇪
- Aftonbladet — Schibsted Media 🇳🇴
Frequently asked questions
Who is the parent company of Libresse?
The parent company of Libresse is Essity, a publicly listed company headquartered in Sweden.
Is Libresse Swedish?
Yes. Libresse originated in Sweden in 1963 and its owner, Essity, is also headquartered in Sweden.
Is Libresse still owned by Essity?
Yes. As of 16 September 2026, Libresse is still owned by Essity. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Essity Annual Report 2025 — Essity AB, Annual report; retrieved 28 September 2026.
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