Who owns iD?
iD is owned by Ontex (Belgium, Euronext Brussels: ONTEX), which has owned the brand since 2010.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Ontex Group NV Annual Report 2025, 13 March 2026. Last checked .
Key facts
- Current owner
- Ontex Group NV reported
- Owned since
- Owner HQ
- 🇧🇪 Belgium, Aalst
- Origin
- 🇩🇪 Germany
- Category
- Personal care & beauty › Feminine care & incontinence › Incontinence care
- Parent ticker
- Euronext Brussels: ONTEX
- Last verified
- · 2 sources
About iD
iD is Ontex's main adult incontinence brand, running from absorbent pads and pants to all-in-one briefs and bed protection, and divided into three ranges: iD Essential for dependable everyday protection at low cost, iD Discreet for protection meant to be invisible under clothes, and iD Sensitive, made with extra-gentle materials for delicate skin. It came to Ontex in 2010 with the purchase of iD Medica, a German incontinence business, and is sold through pharmacies, care homes and healthcare purchasers rather than through supermarkets.
Ownership timeline of iD
Where iD sits in Ontex
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ontex ownership tree →
See the full Ontex brand portfolio (4) →
Other brands owned by Ontex
Ontex controls 4 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in incontinence care, and who owns them
The 21 brands in incontinence care on Brandtree belong to 12 owners. The largest is Coloplast, with 5; Ontex has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Conveen | Coloplast | 🇩🇰 Denmark |
| Attento | Daio Paper | 🇯🇵 Japan |
| ElderJoy | Hengan | 🇨🇳 China |
| Depend | Kimberly-Clark | 🇺🇸 United States |
| Savlon Respect | ACI Limited | 🇧🇩 Bangladesh |
| GentleCath | Convatec | 🇬🇧 United Kingdom |
| TENA | Essity | 🇸🇪 Sweden |
| MoliCare | HARTMANN | 🇩🇪 Germany |
About the owner: Ontex
Ontex is a publicly listed company headquartered in Aalst, Belgium, founded in 1979. Brandtree records 4 brands under its control, and it is listed as Euronext Brussels: ONTEX.
Ontex is a Belgian maker of baby care, feminine care and adult care products which its 2025 annual report describes as a leading international developer and producer serving both retailers and healthcare, primarily in Europe and North America. Most of what it makes carries a retailer's name rather than its own; the group employs around 5,000 people, with plants and offices in twelve countries and products sold in around 100. Founded in Aalst in 1979 making mattress protectors for Belgian institutions, it spent 2025 completing a retreat from emerging markets, selling its Brazilian business to Softys and its Turkish business, with the Canbebe and Canped brands, to Dilek Grup.
🇩🇪 iD and other German brands
Brandtree records a controlling owner for 243 brands that began in Germany. 90 of them (37%) are now controlled by a company headquartered in another country, iD among them.
Frequently asked questions
Who is the parent company of iD?
The parent company of iD is Ontex, a publicly listed company headquartered in Belgium.
Is iD German or Belgian?
iD originated in Germany, but it is owned today by Ontex, which is headquartered in Belgium. So iD is a German-origin brand under Belgian ownership.
Since when has Ontex owned iD?
Ontex has owned iD since 2010.
Is iD still owned by Ontex?
Yes. As of 27 September 2026, iD is still owned by Ontex. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ontex Group NV Annual Report 2025 — Ontex Group NV, Annual report, published 13 March 2026; retrieved 27 September 2026.
- [2] Ontex — adult care — Ontex Group NV, Official document; retrieved 27 September 2026.
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