🇸🇬 Singaporean brands and who owns them
Of 20 Singaporean consumer brands tracked here, 9 (45%) are owned by companies headquartered outside Singapore, most often in Malaysia, the United States and Australia.
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20
Singaporean brands
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9
foreign-owned · 45%
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11
domestically owned
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5
Singaporean brand owners
Who bought the Singaporean brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇲🇾 Malaysia | 4 | Adventure Cove Waterpark (Genting), Resorts World Sentosa (Genting), Singapore Oceanarium (Genting), Universal Studios Singapore (Genting) |
| 🇺🇸 United States | 1 | Agoda (Booking Holdings) |
| 🇦🇺 Australia | 1 | Jetstar Asia (Qantas) |
| 🇫🇷 France | 1 | Raffles (Accor) |
| 🇳🇱 Netherlands | 1 | Tiger (Heineken) |
| 🇨🇳 China | 1 | Trip.com (Trip.com Group) |
Singaporean companies that own brands
- Grab · 7 brands
- Singapore Airlines · 6 brands
- Yeo's · 4 brands
- Shein · 2 brands
- Dyson · 1 brands
All Singaporean brands
| Brand | Category | Owner | Owner HQ | Since |
|---|---|---|---|---|
| Adventure Cove Waterpark | Theme parks | Genting | 🇲🇾 Malaysia | — |
| Agoda | Online travel agencies | Booking Holdings | 🇺🇸 United States | 2007 |
| GrabFood | Food delivery | Grab | 🇸🇬 Singapore | — |
| GrabMart | Food delivery | Grab | 🇸🇬 Singapore | — |
| GrabPay | Payments | Grab | 🇸🇬 Singapore | — |
| H-TWO-O | Sports & hydration drinks | Yeo's | 🇸🇬 Singapore | — |
| Jetstar Asia | Airlines | Qantas | 🇦🇺 Australia | — |
| Kris+ | Payments | Singapore Airlines | 🇸🇬 Singapore | — |
| KrisFlyer | Airlines | Singapore Airlines | 🇸🇬 Singapore | — |
| KrisShop | General merchandise own brands | Singapore Airlines | 🇸🇬 Singapore | — |
| PPS Club | Airlines | Singapore Airlines | 🇸🇬 Singapore | — |
| Raffles | Luxury hotels | Accor | 🇫🇷 France | 2016 |
| Resorts World Sentosa | Luxury hotels | Genting | 🇲🇾 Malaysia | — |
| Scoot | Airlines | Singapore Airlines | 🇸🇬 Singapore | — |
| Singapore Airlines | Airlines | Singapore Airlines | 🇸🇬 Singapore | — |
| Singapore Oceanarium | Theme parks | Genting | 🇲🇾 Malaysia | — |
| Tiger | Lager | Heineken | 🇳🇱 Netherlands | — |
| Trip.com | Online travel agencies | Trip.com Group | 🇨🇳 China | — |
| Universal Studios Singapore | Theme parks | Genting | 🇲🇾 Malaysia | — |
| Yeo's | Ready-to-drink tea & coffee | Yeo's | 🇸🇬 Singapore | — |