Agoda is owned by Booking Holdings (the United States, NASDAQ: BKNG), which acquired the brand on 6 November 2007.[1][2] Agoda was founded in 2005 in Singapore and was independent until 2007.
Evidence: Booking Holdings Inc. Annual Report on Form 10-K filed 2026-02-18, SEC EDGAR, 18 February 2026. Verified from filings; last checked .
Agoda is the group's Asian accommodation brand, founded in Singapore in 2005 and strongest across Thailand, Japan, Korea and Southeast Asia. Priceline acquired it in 2007, and it operates largely independently of Booking.com despite selling much of the same inventory.
Sentences about Agoda from Booking Holdings's latest annual filing[1], copied word for word.
Agoda is a leading online accommodation reservation service catering primarily to consumers in the Asia-Pacific region, with headquarters in Singapore.
Airline tickets reserved through our services increased year-over-year in 2025 driven by the expansion of flight offerings at Booking.com and Agoda.
Agoda received a draft decision, which it has responded to, and its discussions with the DGCCRF are ongoing.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Booking Holdings ownership tree →
See the full Booking Holdings brand portfolio (6) →
Booking Holdings controls 6 brands on Brandtree, 6 of them in internet & digital.
The 42 brands in online travel agencies on Brandtree belong to 19 owners. The largest is Expedia Group, with 7; Booking Holdings has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| CheapTickets | Expedia Group | 🇺🇸 United States |
| Corporate Traveller | Flight Centre Travel Group | 🇦🇺 Australia |
| Bravofly | lastminute.com Group | 🇳🇱 Netherlands |
| eDreams | eDreams ODIGEO | 🇪🇸 Spain |
| Goibibo | MakeMyTrip | 🇮🇳 India |
| Kurz Mal Weg | HomeToGo | 🇱🇺 Luxembourg |
| Ctrip | Trip.com Group | 🇨🇳 China |
| Cozmo Travel | Air Arabia | 🇦🇪 United Arab Emirates |
Booking Holdings is a publicly listed company headquartered in Norwalk, Connecticut, United States, founded in 1997. Brandtree records 6 brands under its control, and it is listed as NASDAQ: BKNG.
Booking Holdings was called Priceline until 2018, when it renamed itself after the Dutch business it had bought for $133 million in 2005 and which had grown far larger than its American parent. It is the largest online travel company in the world, and its brands are the main alternative to Expedia's.
Booking Holdings: full profile, brands and acquisition history →
Brandtree records a controlling owner for 36 brands that began in Singapore. 10 of them (28%) are now controlled by a company headquartered in another country, Agoda among them.
Priceline acquired Agoda, a Singapore-based accommodation booking service, giving the group an Asian business that has always operated separately from Booking.com. The price was not disclosed.
The parent company of Agoda is Booking Holdings, a publicly listed company headquartered in the United States.
Agoda originated in Singapore in 2005, but it is owned today by Booking Holdings, which is headquartered in the United States. So Agoda is a Singaporean-origin brand under American ownership.
Booking Holdings completed its acquisition of Agoda on 6 November 2007, after announcing the deal on 6 November 2007. The price was not disclosed.
Agoda was an independent company from its founding in 2005 in Singapore until Booking Holdings acquired it in 2007.
Yes. As of 9 October 2026, Agoda is still owned by Booking Holdings. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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