Booking.com is owned by Booking Holdings (the United States, NASDAQ: BKNG), which acquired the brand on 1 September 2005 for $133 million.[1][2] Booking.com was founded in 1996 in Amsterdam and was independent until 2005.
Evidence: Booking Holdings Inc. Annual Report on Form 10-K filed 2026-02-18, SEC EDGAR, 18 February 2026. Verified from filings; last checked .
Booking.com was founded in Amsterdam in 1996 and is the largest accommodation booking site in the world. Priceline acquired it in 2005 for about $133 million, a price that looks negligible against what the business became, and the parent eventually renamed itself after it.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Booking Holdings ownership tree →
See the full Booking Holdings brand portfolio (6) →
Booking Holdings controls 6 brands on Brandtree, 6 of them in internet & digital.
The 42 brands in online travel agencies on Brandtree belong to 19 owners. The largest is Expedia Group, with 7; Booking Holdings has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| CheapTickets | Expedia Group | 🇺🇸 United States |
| Corporate Traveller | Flight Centre Travel Group | 🇦🇺 Australia |
| Bravofly | lastminute.com Group | 🇳🇱 Netherlands |
| eDreams | eDreams ODIGEO | 🇪🇸 Spain |
| Goibibo | MakeMyTrip | 🇮🇳 India |
| Kurz Mal Weg | HomeToGo | 🇱🇺 Luxembourg |
| Ctrip | Trip.com Group | 🇨🇳 China |
| Cozmo Travel | Air Arabia | 🇦🇪 United Arab Emirates |
Booking Holdings is a publicly listed company headquartered in Norwalk, Connecticut, United States, founded in 1997. Brandtree records 6 brands under its control, and it is listed as NASDAQ: BKNG.
Booking Holdings was called Priceline until 2018, when it renamed itself after the Dutch business it had bought for $133 million in 2005 and which had grown far larger than its American parent. It is the largest online travel company in the world, and its brands are the main alternative to Expedia's.
Booking Holdings: full profile, brands and acquisition history →
Brandtree records a controlling owner for 63 brands that began in the Netherlands. 36 of them (57%) are now controlled by a company headquartered in another country, Booking.com among them.
Priceline acquired Bookings B.V., the Dutch operator of Booking.com, for about $133 million. The business grew so far beyond its American parent that the group renamed itself Booking Holdings in 2018, so the acquired company ended up naming the acquirer.
The parent company of Booking.com is Booking Holdings, a publicly listed company headquartered in the United States.
Booking.com originated in the Netherlands in 1996, but it is owned today by Booking Holdings, which is headquartered in the United States. So Booking.com is a Dutch-origin brand under American ownership.
Booking Holdings completed its acquisition of Booking.com on 1 September 2005, after announcing the deal on 21 July 2005. The deal was valued at $133 million (enterprise value).
Booking.com was an independent company from its founding in 1996 in Amsterdam until Booking Holdings acquired it in 2005.
Yes. As of 16 September 2026, Booking.com is still owned by Booking Holdings. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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