Rentalcars.com is owned by Booking Holdings (the United States, NASDAQ: BKNG), which acquired the brand on 26 May 2010.[1][2] Rentalcars.com was founded in 2004 in Manchester and was independent until 2010.
Evidence: Booking Holdings Inc. Annual Report on Form 10-K filed 2026-02-18, SEC EDGAR, 18 February 2026. Verified from filings; last checked .
Rentalcars.com compares and books hire cars in more than a hundred and sixty countries, founded in Manchester in 2004 as TravelJigsaw. Booking Holdings acquired it in 2010, giving the group a ground transport business alongside its flights and accommodation. It operates in more than forty languages and takes a commission on each booking rather than owning any vehicles, the same agency model the group uses for hotels and flights.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Booking Holdings ownership tree →
See the full Booking Holdings brand portfolio (6) →
Booking Holdings controls 6 brands on Brandtree, 6 of them in internet & digital.
The 42 brands in online travel agencies on Brandtree belong to 19 owners. The largest is Expedia Group, with 7; Booking Holdings has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| CheapTickets | Expedia Group | 🇺🇸 United States |
| Corporate Traveller | Flight Centre Travel Group | 🇦🇺 Australia |
| Bravofly | lastminute.com Group | 🇳🇱 Netherlands |
| eDreams | eDreams ODIGEO | 🇪🇸 Spain |
| Goibibo | MakeMyTrip | 🇮🇳 India |
| Kurz Mal Weg | HomeToGo | 🇱🇺 Luxembourg |
| Ctrip | Trip.com Group | 🇨🇳 China |
| Cozmo Travel | Air Arabia | 🇦🇪 United Arab Emirates |
Booking Holdings is a publicly listed company headquartered in Norwalk, Connecticut, United States, founded in 1997. Brandtree records 6 brands under its control, and it is listed as NASDAQ: BKNG.
Booking Holdings was called Priceline until 2018, when it renamed itself after the Dutch business it had bought for $133 million in 2005 and which had grown far larger than its American parent. It is the largest online travel company in the world, and its brands are the main alternative to Expedia's.
Booking Holdings: full profile, brands and acquisition history →
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Rentalcars.com among them.
Priceline acquired TravelJigsaw, the Manchester company trading as Rentalcars.com, adding car hire to a group built on flights and accommodation. The consideration was not disclosed at the time.
The parent company of Rentalcars.com is Booking Holdings, a publicly listed company headquartered in the United States.
Rentalcars.com originated in the United Kingdom in 2004, but it is owned today by Booking Holdings, which is headquartered in the United States. So Rentalcars.com is a British-origin brand under American ownership.
Booking Holdings completed its acquisition of Rentalcars.com on 26 May 2010, after announcing the deal on 26 May 2010. The price was not disclosed.
Rentalcars.com was an independent company from its founding in 2004 in Manchester until Booking Holdings acquired it in 2010.
Yes. As of 16 September 2026, Rentalcars.com is still owned by Booking Holdings. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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