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Booking Holdings: brands it owns and its ownership tree

Booking Holdings (NASDAQ: BKNG) is a publicly listed company headquartered in Norwalk, Connecticut, United States that owns 6 consumer brands, and has 5 recorded transactions.[1]

Booking Holdings was called Priceline until 2018, when it renamed itself after the Dutch business it had bought for $133 million in 2005 and which had grown far larger than its American parent. It is the largest online travel company in the world, and its brands are the main alternative to Expedia's.

Company facts

Legal name
Booking Holdings Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Norwalk, Connecticut, United States
Founded
1997
Tickers
NASDAQ: BKNG
SEC CIK
0001075531
Website
www.bookingholdings.com
Last verified
· 6 sources

Booking Holdings in numbers

Everything Booking Holdings owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Booking Holdings owns Tree of 6 brands under Booking Holdings. Booking Holdings Agoda Booking.com KAYAK OpenTable Priceline Rentalcars.com

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 6 brands, with sources →

Acquisitions by Booking Holdings

Acquisition closed

Booking Holdings acquires OpenTable

Priceline acquired OpenTable for $103 per share, about $2.6 billion, moving into restaurant reservations. It was an unusual purchase for a travel group, and the company later wrote down a substantial part of its value.

Value
$2.6bn
Seller
Regulatory
None recorded
Acquisition closed

Booking Holdings acquires KAYAK

Priceline acquired KAYAK for about $1.8 billion. A metasearch site that ranks travel agencies against each other thereby became owned by one of the largest of them, which is the arrangement most of its users would be surprised by.

Value
$1.8bn
Seller
Regulatory
None recorded
Acquisition closed

Booking Holdings acquires Rentalcars.com

Priceline acquired TravelJigsaw, the Manchester company trading as Rentalcars.com, adding car hire to a group built on flights and accommodation. The consideration was not disclosed at the time.

Value
Undisclosed
Seller
Regulatory
None recorded
Acquisition closed

Booking Holdings acquires Agoda

Priceline acquired Agoda, a Singapore-based accommodation booking service, giving the group an Asian business that has always operated separately from Booking.com. The price was not disclosed.

Value
Undisclosed
Seller
Regulatory
None recorded
Acquisition closed

Booking Holdings acquires Booking.com

Priceline acquired Bookings B.V., the Dutch operator of Booking.com, for about $133 million. The business grew so far beyond its American parent that the group renamed itself Booking Holdings in 2018, so the acquired company ended up naming the acquirer.

Value
$133m
Seller
Regulatory
None recorded

Full ownership and deal history →

Latest news about Booking Holdings

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Frequently asked questions

What brands does Booking Holdings own?

Booking Holdings owns 6 consumer brands tracked here, including Rentalcars.com, Priceline, OpenTable, Booking.com, KAYAK and Agoda.

Is Booking Holdings an American company?

Yes. Booking Holdings is headquartered in Norwalk, Connecticut, United States and was founded in 1997.

Who owns Booking Holdings?

Booking Holdings is a publicly listed company owned by its shareholders; it trades as BKNG on the NASDAQ.

What was Booking Holdings' most recent acquisition?

The most recent completed acquisition recorded here is OpenTable on 24 July 2014.

Sources (6) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Booking Holdings Inc. Annual Report on Form 10-K filed 2026-02-18 — SEC EDGAR, SEC Form 10-K, published 18 February 2026; retrieved 8 September 2026.
  2. [2] priceline.com Incorporated Form 10-K — Agoda acquisition — SEC EDGAR, SEC Form 10-K, published 27 February 2008; retrieved 8 September 2026.
  3. [3] priceline.com Incorporated Form 8-K — acquisition of Bookings B.V. — SEC EDGAR, SEC Form 8-K, published 1 September 2005; retrieved 8 September 2026.
  4. [4] priceline.com Incorporated Form 8-K — completion of the KAYAK acquisition — SEC EDGAR, SEC Form 8-K, published 21 May 2013; retrieved 8 September 2026.
  5. [5] priceline.com Incorporated Form 8-K — completion of the OpenTable acquisition — SEC EDGAR, SEC Form 8-K, published 24 July 2014; retrieved 8 September 2026.
  6. [6] priceline.com Incorporated Form 10-K — TravelJigsaw acquisition — SEC EDGAR, SEC Form 10-K, published 28 February 2011; retrieved 8 September 2026.

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