Booking Holdings (NASDAQ: BKNG) is a publicly listed company headquartered in Norwalk, Connecticut, United States that owns 6 consumer brands, and has 5 recorded transactions.[1][2]
Booking Holdings was called Priceline until 2018, when it renamed itself after the Dutch business it had bought for $133 million in 2005 and which had grown far larger than its American parent. It is the largest online travel company in the world, and its brands are the main alternative to Expedia's.
Read from Booking Holdings's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
A substantial portion of our intangible assets and goodwill as of December 31, 2025 relates to the acquisitions of OpenTable and Getaroom.
Headline figures from Booking Holdings's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $6.8bn to $26.9bn, an average of 31.7% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $26.9bn | $8.82bn | 32.8% | — | $29.3bn | $16.9bn | 10-K | |
| $23.7bn | $7.55bn | 31.8% | — | $27.7bn | $14.9bn | 10-K | |
| $21.4bn | $5.83bn | 27.3% | — | $24.3bn | $12.2bn | 10-K | |
| $17.1bn | $5.1bn | 29.9% | — | $25.4bn | $12bn | 10-K | |
| $11bn | $2.5bn | 22.8% | — | $23.6bn | $8.94bn | 10-K | |
| $6.8bn | $-631,000,000 | -9.3% | — | $21.9bn | $11bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Full portfolio, 6 brands, with sources → · Competitors by shared categories →
Priceline acquired OpenTable for $103 per share, about $2.6 billion, moving into restaurant reservations. It was an unusual purchase for a travel group, and the company later wrote down a substantial part of its value.
Priceline acquired KAYAK for about $1.8 billion. A metasearch site that ranks travel agencies against each other thereby became owned by one of the largest of them, which is the arrangement most of its users would be surprised by.
Priceline acquired TravelJigsaw, the Manchester company trading as Rentalcars.com, adding car hire to a group built on flights and accommodation. The consideration was not disclosed at the time.
Priceline acquired Agoda, a Singapore-based accommodation booking service, giving the group an Asian business that has always operated separately from Booking.com. The price was not disclosed.
Priceline acquired Bookings B.V., the Dutch operator of Booking.com, for about $133 million. The business grew so far beyond its American parent that the group renamed itself Booking Holdings in 2018, so the acquired company ended up naming the acquirer.
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Other events | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Change to articles or bylaws | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition; Other events | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Booking Holdings owns 6 consumer brands tracked here, including Rentalcars.com, Priceline, OpenTable, Booking.com, KAYAK and Agoda.
Yes. Booking Holdings is headquartered in Norwalk, Connecticut, United States and was founded in 1997.
Booking Holdings is a publicly listed company owned by its shareholders; it trades as BKNG on the NASDAQ.
The most recent completed acquisition recorded here is OpenTable on 24 July 2014.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy