Brandtree

When did Booking Holdings buy and sell its brands?

Booking Holdings has completed 5 recorded acquisitions and 0 divestitures or spin-offs, spanning 2005 to 2014.

DateTypeAssetsCounterpartyValue
Jul 2014AcquisitionOpenTable$2.6bn
May 2013AcquisitionKAYAK$1.8bn
May 2010AcquisitionRentalcars.comundisclosed
Nov 2007AcquisitionAgodaundisclosed
Sep 2005AcquisitionBooking.com$133m

2014

Acquisition closed

Booking Holdings acquires OpenTable

Priceline acquired OpenTable for $103 per share, about $2.6 billion, moving into restaurant reservations. It was an unusual purchase for a travel group, and the company later wrote down a substantial part of its value.

Value
$2.6bn
Seller
Regulatory
None recorded

2013

Acquisition closed

Booking Holdings acquires KAYAK

Priceline acquired KAYAK for about $1.8 billion. A metasearch site that ranks travel agencies against each other thereby became owned by one of the largest of them, which is the arrangement most of its users would be surprised by.

Value
$1.8bn
Seller
Regulatory
None recorded

2010

Acquisition closed

Booking Holdings acquires Rentalcars.com

Priceline acquired TravelJigsaw, the Manchester company trading as Rentalcars.com, adding car hire to a group built on flights and accommodation. The consideration was not disclosed at the time.

Value
Undisclosed
Seller
Regulatory
None recorded

2007

Acquisition closed

Booking Holdings acquires Agoda

Priceline acquired Agoda, a Singapore-based accommodation booking service, giving the group an Asian business that has always operated separately from Booking.com. The price was not disclosed.

Value
Undisclosed
Seller
Regulatory
None recorded

2005

Acquisition closed

Booking Holdings acquires Booking.com

Priceline acquired Bookings B.V., the Dutch operator of Booking.com, for about $133 million. The business grew so far beyond its American parent that the group renamed itself Booking Holdings in 2018, so the acquired company ended up naming the acquirer.

Value
$133m
Seller
Regulatory
None recorded

Booking Holdings acquisitions on a timeline

Timeline of completed acquisitions by Booking Holdings

Full chart with a text equivalent, free to republish with attribution.