Brandtree

Who owns Farfetch?

Farfetch is owned by Coupang (the United States, NYSE: CPNG), which has owned the brand since 30 January 2024.[1]

Evidence: Coupang, Inc. Annual Report on Form 10-K filed 2026-02-26, SEC EDGAR, 26 February 2026. Verified from filings; last checked .

Key facts

Current owner
Coupang, Inc. verified
Owned since
Owner HQ
🇺🇸 United States, Seattle, Washington
Origin
🇬🇧 United Kingdom, London
Founded
2007 by José Neves
Category
Internet & digital › Online commerce › Marketplaces
Parent ticker
NYSE: CPNG
Last verified
· 2 sources

About Farfetch

Farfetch is a global marketplace for luxury fashion that connects luxury sellers with customers and offers brands direct-to-consumer distribution. It was founded in 2007 by José Neves, launched its marketplace in 2008 and had its headquarters in London while it was a listed company. Coupang completed the acquisition of its business and assets on 30 January 2024 for total consideration of $208 million, and through 2024 and 2025 cut headcount, exited leases and licensing agreements there and carried out divestitures in its New Guards business.

What Coupang's annual report says about Farfetch

Sentences about Farfetch from Coupang's latest annual filing[1], copied word for word.

How often Coupang names Farfetch in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.

Annual report filedTimes Farfetch is named
202678
2025133
202459

Ownership timeline of Farfetch

Owners of Farfetch over 2007 to 2026 Coupang 2024–present Coupang 2010201520202025
  1. 2024 – present Coupang [1] verified

Where Farfetch sits in Coupang

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Farfetch sits in Coupang Tree of 5 brands under Coupang. Coupang Farfetch Coupang Coupang Eats Coupang Play Rocket Now

Open the full Coupang ownership tree →

See the full Coupang brand portfolio (5) →

Other brands owned by Coupang

Coupang controls 5 brands on Brandtree, 5 of them in internet & digital.

Also in internet & digital

All Coupang brands →

Other brands in marketplaces, and who owns them

The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7.

BrandOwnerOwner based in
1688.com Alibaba 🇭🇰 Hong Kong
Allegro Allegro 🇵🇱 Poland
anibis.ch SMG Swiss Marketplace Group 🇨🇭 Switzerland
carsales CAR Group 🇦🇺 Australia
Kaspi.kz Kaspi.kz 🇰🇿 Kazakhstan
Duo Duo Grocery PDD Holdings 🇮🇪 Ireland
Depop eBay 🇺🇸 United States
Estante Virtual Magalu 🇧🇷 Brazil

Every brand in marketplaces and its owner →

About the owner: Coupang

Coupang is a publicly listed company headquartered in Seattle, Washington, United States. Brandtree records 5 brands under its control, and it is listed as NYSE: CPNG.

Coupang is a Delaware company with its principal executive office in Seattle and its business overwhelmingly in South Korea: its 2025 annual report says more than 90 per cent of net revenue is earned by Korean entities. It launched its first website in 2010 and built an end-to-end fulfilment and logistics network behind Rocket Delivery, its free next-day service. It now provides retail, restaurant delivery, video streaming and fintech services under brands that include Coupang, Eats, Play, Rocket Now and Farfetch, the luxury fashion marketplace it acquired in January 2024, and it also runs retail operations in Taiwan.

Coupang: full profile, brands and acquisition history →

🇬🇧 Farfetch and other British brands

Brandtree records a controlling owner for 543 brands that began in the United Kingdom. 282 of them (52%) are now controlled by a company headquartered in another country, Farfetch among them.

All British brands and who owns them →

Frequently asked questions

Who is the parent company of Farfetch?

The parent company of Farfetch is Coupang, a publicly listed company headquartered in the United States.

Is Farfetch British or American?

Farfetch originated in the United Kingdom in 2007, but it is owned today by Coupang, which is headquartered in the United States. So Farfetch is a British-origin brand under American ownership.

Since when has Coupang owned Farfetch?

Coupang has owned Farfetch since 30 January 2024.

Is Farfetch still owned by Coupang?

Yes. As of 11 October 2026, Farfetch is still owned by Coupang. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Coupang, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 3 October 2026.
  2. [2] Farfetch Limited Annual Report on Form 20-F for the year ended 31 December 2022 — SEC EDGAR, SEC Form 20-F, published 8 March 2023; retrieved 3 October 2026.

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