Who owns S'well?
S'well is owned by Lifetime Brands (the United States, Nasdaq: LCUT), which has owned the brand since 2022.[1]
Evidence: Lifetime Brands, Inc. Annual Report on Form 10-K filed 2026-03-12, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Lifetime Brands, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Garden City
- Origin
- 🇺🇸 United States
- Founded
- 2010
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- Nasdaq: LCUT
- Last verified
- · 1 sources
About S'well
S'well is a maker of reusable, vacuum-insulated bottles and drinkware. Lifetime Brands' timeline says it was founded in 2010 and describes it as a designer, wholesaler and retailer of such products, sold through retail partners, specialty stores, co-branded partnerships and its own direct-to-consumer site. The timeline records the acquisition in March 2022, and the 10-K lists S'well as owned, in home solutions.
How often Lifetime Brands names S'well in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of S'well
- 2022 – present Lifetime Brands [1] verified
Where S'well sits in Lifetime Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lifetime Brands ownership tree →
See the full Lifetime Brands brand portfolio (8) →
Other brands owned by Lifetime Brands
Lifetime Brands controls 8 brands on Brandtree, 3 of them in home care.
Also in home care
Other brands in kitchenware & small appliances, and who owns them
The 104 brands in kitchenware & small appliances on Brandtree belong to 35 owners. The largest is Arçelik, with 13; Lifetime Brands has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: Lifetime Brands
Lifetime Brands is a publicly listed company headquartered in Garden City, United States. Brandtree records 8 brands under its control, and it is listed as Nasdaq: LCUT.
Lifetime Brands designs, sources and sells branded kitchenware, tableware and other home products, with its headquarters in Garden City, New York. Its own company timeline traces the business to the 1945-founded Lifetime Cutlery Corporation and records the later acquisitions of Pfaltzgraff, Mikasa, Fred & Friends, Kitchen Craft, Wilton Armetale, Fitz and Floyd and S'well. It also sells under licence: the 10-K lists Farberware, KitchenAid, Sabatier and Dolly Parton as licensed brands, and KitchenAid is already recorded under its owner, so none of these are listed here as Lifetime-owned.
Lifetime Brands: full profile, brands and acquisition history →
🇺🇸 S'well and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; S'well is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of S'well?
The parent company of S'well is Lifetime Brands, a publicly listed company headquartered in the United States.
Is S'well American?
Yes. S'well originated in the United States in 2010 and its owner, Lifetime Brands, is also headquartered in the United States.
Since when has Lifetime Brands owned S'well?
Lifetime Brands has owned S'well since 2022.
Is S'well still owned by Lifetime Brands?
Yes. As of 3 October 2026, S'well is still owned by Lifetime Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lifetime Brands, Inc. Annual Report on Form 10-K filed 2026-03-12 — SEC EDGAR, SEC Form 10-K, published 12 March 2026; retrieved 3 October 2026.
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