Who owns Fred & Friends?
Fred & Friends is owned by Lifetime Brands (the United States, Nasdaq: LCUT), which has owned the brand since 2012.[1]
Evidence: Lifetime Brands, Inc. Annual Report on Form 10-K filed 2026-03-12, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Lifetime Brands, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Garden City
- Origin
- 🇺🇸 United States
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- Nasdaq: LCUT
- Last verified
- · 1 sources
About Fred & Friends
Fred & Friends is a novelty housewares brand that Lifetime Brands acquired in 2012, according to its company timeline. The timeline says the Fred brand covers kitchen tools, tabletop accessories, party goods, personal accessories and desk and tech products. The 10-K lists Fred & Friends as an owned brand in the kitchenware category.
How often Lifetime Brands names Fred & Friends in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Fred & Friends
- 2012 – present Lifetime Brands [1] verified
Where Fred & Friends sits in Lifetime Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lifetime Brands ownership tree →
See the full Lifetime Brands brand portfolio (8) →
Other brands owned by Lifetime Brands
Lifetime Brands controls 8 brands on Brandtree, 3 of them in home care.
Also in home care
- Chicago Metallic
- S'well (2010)
Other brands in kitchenware & small appliances, and who owns them
The 104 brands in kitchenware & small appliances on Brandtree belong to 35 owners. The largest is Arçelik, with 13; Lifetime Brands has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: Lifetime Brands
Lifetime Brands is a publicly listed company headquartered in Garden City, United States. Brandtree records 8 brands under its control, and it is listed as Nasdaq: LCUT.
Lifetime Brands designs, sources and sells branded kitchenware, tableware and other home products, with its headquarters in Garden City, New York. Its own company timeline traces the business to the 1945-founded Lifetime Cutlery Corporation and records the later acquisitions of Pfaltzgraff, Mikasa, Fred & Friends, Kitchen Craft, Wilton Armetale, Fitz and Floyd and S'well. It also sells under licence: the 10-K lists Farberware, KitchenAid, Sabatier and Dolly Parton as licensed brands, and KitchenAid is already recorded under its owner, so none of these are listed here as Lifetime-owned.
Lifetime Brands: full profile, brands and acquisition history →
🇺🇸 Fred & Friends and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Fred & Friends is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Fred & Friends?
The parent company of Fred & Friends is Lifetime Brands, a publicly listed company headquartered in the United States.
Is Fred & Friends American?
Yes. Fred & Friends originated in the United States and its owner, Lifetime Brands, is also headquartered in the United States.
Since when has Lifetime Brands owned Fred & Friends?
Lifetime Brands has owned Fred & Friends since 2012.
Is Fred & Friends still owned by Lifetime Brands?
Yes. As of 3 October 2026, Fred & Friends is still owned by Lifetime Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lifetime Brands, Inc. Annual Report on Form 10-K filed 2026-03-12 — SEC EDGAR, SEC Form 10-K, published 12 March 2026; retrieved 3 October 2026.
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