Who owns YETI?
YETI is owned by YETI Holdings, Inc. (the United States, NYSE: YETI).[1]
Evidence: YETI Holdings, Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- YETI Holdings, Inc. verified
- Owner HQ
- 🇺🇸 United States, Austin, Texas
- Origin
- 🇺🇸 United States, Austin, Texas
- Founded
- 2006 by Roy Seiders, Ryan Seiders
- Category
- Home care › Household goods & storage › Food storage
- Parent ticker
- NYSE: YETI
- Last verified
- · 1 sources
About YETI
YETI is an outdoor products brand from Austin, Texas, known for coolers and insulated drinkware. It was founded in 2006 by Roy and Ryan Seiders, who wanted a hard cooler that could survive their hunting and fishing trips. The range now covers soft coolers, bags, cargo boxes, camp chairs and cookware. Drinkware has overtaken coolers: it brought in $1,085.8 million of the company's $1,868.5 million net sales in 2025.
Ownership timeline of YETI
Where YETI sits in YETI
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full YETI ownership tree →
See the full YETI brand portfolio (4) →
Other brands owned by YETI
YETI controls 4 brands on Brandtree, 3 of them in home care.
Also in home care
Other brands in food storage, and who owns them
The 16 brands in food storage on Brandtree belong to 8 owners. The largest is Melitta, with 3; YETI has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Cuki | Melitta | 🇩🇪 Germany |
| Hefty | Reynolds Consumer Products | 🇺🇸 United States |
| Glad | Clorox | 🇺🇸 United States |
| Coleman | Newell Brands | 🇺🇸 United States |
| Snapware | Corelle Brands | 🇺🇸 United States |
| Ziploc | SC Johnson | 🇺🇸 United States |
| Tupperware | Tupperware Brands | 🇺🇸 United States |
| Domopak | Melitta | 🇩🇪 Germany |
About the owner: YETI
YETI is a publicly listed company headquartered in Austin, Texas, United States, founded in 2006. Brandtree records 4 brands under its control, and it is listed as NYSE: YETI.
YETI Holdings is an Austin, Texas designer and seller of coolers, insulated drinkware, bags and other outdoor products, founded in 2006 by the brothers Roy and Ryan Seiders. Net sales were $1,868.5 million in the fiscal year ended 3 January 2026, of which drinkware was $1,085.8 million and coolers and equipment $748.5 million. Sales outside the United States were 21 per cent of the total. Its products are made by third-party contract manufacturers.
🇺🇸 YETI and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; YETI is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of YETI?
The parent company of YETI is YETI Holdings, Inc., a publicly listed company headquartered in the United States.
Is YETI American?
Yes. YETI originated in the United States in 2006 and its owner, YETI Holdings, Inc., is also headquartered in the United States.
Is YETI still owned by YETI Holdings, Inc.?
Yes. As of 3 October 2026, YETI is still owned by YETI Holdings, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] YETI Holdings, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 3 October 2026.
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