YETI: brands it owns and its ownership tree
YETI (NYSE: YETI) is a publicly listed company headquartered in Austin, Texas, United States that owns 4 consumer brands across 2 categories.[1][2]
YETI Holdings is an Austin, Texas designer and seller of coolers, insulated drinkware, bags and other outdoor products, founded in 2006 by the brothers Roy and Ryan Seiders. Net sales were $1,868.5 million in the fiscal year ended 3 January 2026, of which drinkware was $1,085.8 million and coolers and equipment $748.5 million. Sales outside the United States were 21 per cent of the total. Its products are made by third-party contract manufacturers.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- YETI Holdings, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Austin, Texas, United States
- Founded
- 2006
- Tickers
- NYSE: YETI
- Revenue
- $1.87 billion (2025)[2]
- SEC CIK
- 0001670592
- Website
- www.yeti.com
- Last verified
- · 2 sources
YETI in numbers
- YETI owns 4 consumer brands tracked here across 2 top-level categories; the largest is home care with 3 brands.[1]
YETI financial history
Headline figures from YETI's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $1.09bn to $1.87bn, an average of 11.3% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.87bn | $213.6m | 11.4% | $165.4m | $1.24bn | $68.3m | 10-K | |
| $1.83bn | $245.4m | 13.4% | $175.7m | $1.29bn | $72.8m | 10-K | |
| $1.66bn | $225.5m | 13.6% | $169.9m | $1.3bn | $78.6m | 10-K | |
| $1.6bn | $126.4m | 7.9% | $89.7m | $1.08bn | $71.7m | 10-K | |
| $1.41bn | $274.9m | 19.5% | $212.6m | $1.1bn | $95.7m | 10-K | |
| $1.09bn | $214.2m | 19.6% | $155.8m | $737.1m | $111m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything YETI owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
YETI SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does YETI own?
YETI owns 4 consumer brands tracked here, including YETI, YETI Rambler, YETI Hopper and YETI Tundra.
Is YETI an American company?
Yes. YETI is headquartered in Austin, Texas, United States and was founded in 2006.
Who owns YETI?
YETI is a publicly listed company owned by its shareholders; it trades as YETI on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] YETI Holdings, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 3 October 2026.
- [2] YETI Holdings, Inc.: Form 10-K for the year ended 2026-01-03 (revenue) — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 4 October 2026.
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