Maytag is owned by Whirlpool (the United States, NYSE: WHR), which acquired the brand on 31 March 2006 for $1.7 billion.[1][2] Maytag was founded in 1893 in Newton, Iowa and was independent until 2006.
Evidence: Whirlpool Corporation Form 10-K for 2025 - portfolio transformation and the Beko Europe contribution, SEC EDGAR, 11 February 2026. Verified from filings; last checked .
Maytag was founded in Iowa in 1893 and built its reputation on durability, advertised for decades by a repairman with nothing to do. Whirlpool acquired the company in 2006 in a deal cleared by the Department of Justice despite significant overlap.
Sentences about Maytag from Whirlpool's latest annual filing[1], copied word for word.
In 2025, we recorded a $106 million impairment for the JennAir trade name, and in 2024, we recorded a $381 million impairment for the Maytag trade name.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Whirlpool ownership tree →
See the full Whirlpool brand portfolio (4) →
Whirlpool controls 4 brands on Brandtree, 4 of them in home care.
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Whirlpool has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
Whirlpool is a publicly listed company headquartered in Benton Harbor, Michigan, United States, founded in 1911. Brandtree records 4 brands under its control, and it is listed as NYSE: WHR.
Whirlpool was founded in Michigan in 1911 making motor-driven wringer washers and is one of the largest home appliance manufacturers in the world. It acquired KitchenAid with Hobart in 1986 and the Italian group Indesit in 2014, giving it a substantial European position.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Maytag is not one of them.
Whirlpool acquired Maytag for about $1.7 billion including debt, after a contested process in which a private equity group and the Chinese manufacturer Haier had both bid. The Department of Justice reviewed the combination of two of the largest American appliance makers and closed its investigation without challenge.
The parent company of Maytag is Whirlpool, a publicly listed company headquartered in the United States.
Yes. Maytag originated in the United States in 1893 and its owner, Whirlpool, is also headquartered in the United States.
Whirlpool completed its acquisition of Maytag on 31 March 2006, after announcing the deal on 22 August 2005. The deal was valued at $1.7 billion (enterprise value).
Maytag was an independent company from its founding in 1893 in Newton, Iowa until Whirlpool acquired it in 2006.
Yes. As of 10 October 2026, Maytag is still owned by Whirlpool. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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