Whirlpool (NYSE: WHR) is a publicly listed company headquartered in Benton Harbor, Michigan, United States that owns 4 consumer brands, and has 4 recorded transactions.[1][2]
Whirlpool was founded in Michigan in 1911 making motor-driven wringer washers and is one of the largest home appliance manufacturers in the world. It acquired KitchenAid with Hobart in 1986 and the Italian group Indesit in 2014, giving it a substantial European position.
What Whirlpool's annual report says about its business
Read from Whirlpool's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
Major Domestic Appliances ("MDA") North America, MDA Latin America, Small Domestic Appliances ("SDA") Global, MDA Europe, MDA Asia: Beginning January 1, 2024, we began conducting our business through five operating segments, which consisted of Major Domestic Appliances ("MDA") North America; MDA Europe (deconsolidated as of April 1, 2024), MDA Latin America; MDA Asia; and Small Domestic Appliances ("SDA") Global.
Acquisitions and disposals named in the filing
Acquired: InSinkErator (the fourth quarter of 2022). The InSinkErator business was acquired in the fourth quarter of 2022 and is included in our MDA North America operating segment.
Acquired: InSinkErator business (2022). For example, in 2022, we divested our operations in Russia and acquired our InSinkErator business from Emerson Electric Co.
Sold or exited: operations in Russia (2022). For example, in 2022, we divested our operations in Russia and acquired our InSinkErator business from Emerson Electric Co.
Sold or exited: Europe major appliance business; equity stake in Whirlpool India. Since that time, we have divested our operations in Russia and the Middle East and North Africa (MENA), contributed our Europe major appliance business to a newly formed entity with Arcelik ("Beko Europe"), acquired InSinkErator, and reduced our equity stake in Whirlpool India to less than a majority.
Sold or exited: MENA major domestic appliance business (April 2024); European major domestic appliance business (April 2024). In April 2024, we closed the sale of our MENA major domestic appliance business and also contributed our European major domestic appliance business to Beko Europe, while retaining a 25% interest in Beko Europe.
Whirlpool in numbers
Whirlpool owns 4 consumer brands tracked here across 1 top-level categories; the largest is home care with 4 brands.[1]
3 recorded acquisitions; disclosed US-dollar deal values total $1.7 billion.
Whirlpool has sold or spun off 1 businesses or brands recorded here.
Whirlpool financial history
Headline figures from Whirlpool's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
Revenue moved from $19.5bn to $15.5bn, an average of -4.4% a year (calculated).
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Who owns the shares of Whirlpool
Holders of more than 5% of the voting shares, as listed in Whirlpool's proxy statement filed 10 March 2026. Shareholdings change daily; this is the position the filing reports.
Holder
Shares
Share of class
BlackRock, Inc.
6,226,160
11.01%
The Vanguard Group Inc.
5,502,792
9.73%
Appaloosa LP
3,910,000
6.92%
PRIMECAP Management Company
3,816,068
6.75%
FMR LLC
3,198,562
5.66%
Everything Whirlpool owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Whirlpool acquired a controlling stake in Indesit, taking Hotpoint in Europe with it and becoming the largest appliance manufacturer on the continent. The Hotpoint name belongs to a different company in North America, a legacy of the original business being split between British and American owners.
Whirlpool acquired Maytag for about $1.7 billion including debt, after a contested process in which a private equity group and the Chinese manufacturer Haier had both bid. The Department of Justice reviewed the combination of two of the largest American appliance makers and closed its investigation without challenge.
Whirlpool acquired the KitchenAid appliance business from Dart & Kraft. KitchenAid's stand mixer had been in production since 1919, designed after an engineer watched a baker struggle with a hand mixer, and its attachments have stayed compatible across decades of models. Only the year is documented here.
Whirlpool contributed its European major domestic appliance business into a new company with Arcelik called Beko Europe, keeping a 25 per cent interest in it, and separately sold its Middle East and North Africa business to the same buyer. The effect was to hand a Turkish manufacturer control of Indesit, Hotpoint in Europe and Bauknecht, and to move Whirlpool from owning a European business to licensing its own name back to the company that now runs one: it agreed a multi-year licence of the Whirlpool brand to Beko Europe for European sales.
Whirlpool controlled these 2 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Whirlpool owned it still shows why it no longer does.
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