Brandtree

Whirlpool: brands it owns and its ownership tree

Whirlpool (NYSE: WHR) is a publicly listed company headquartered in Benton Harbor, Michigan, United States that owns 6 consumer brands, and has 3 recorded transactions.[1]

Whirlpool was founded in Michigan in 1911 making motor-driven wringer washers and is one of the largest home appliance manufacturers in the world. It acquired KitchenAid with Hobart in 1986 and the Italian group Indesit in 2014, giving it a substantial European position.

Company facts

Legal name
Whirlpool Corporation
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Benton Harbor, Michigan, United States
Founded
1911
Tickers
NYSE: WHR
SEC CIK
0000106640
Wikidata
Q680496
Website
www.whirlpoolcorp.com
Last verified
· 4 sources

Whirlpool in numbers

Everything Whirlpool owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Whirlpool owns Tree of 6 brands under Whirlpool. Whirlpool Hotpoint Indesit JennAir KitchenAid Maytag Whirlpool

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 6 brands, with sources →

Acquisitions by Whirlpool

Acquisition closed

Whirlpool acquires Indesit and Hotpoint

Whirlpool acquired a controlling stake in Indesit, taking Hotpoint in Europe with it and becoming the largest appliance manufacturer on the continent. The Hotpoint name belongs to a different company in North America, a legacy of the original business being split between British and American owners.

Value
Undisclosed
Seller
Regulatory
None recorded
Acquisition closed

Whirlpool acquires Maytag

Whirlpool acquired Maytag for about $1.7 billion including debt, after a contested process in which a private equity group and the Chinese manufacturer Haier had both bid. The Department of Justice reviewed the combination of two of the largest American appliance makers and closed its investigation without challenge.

Value
$1.7bn
Seller
Regulatory
None recorded
Acquisition closed

Whirlpool acquires KitchenAid

Whirlpool acquired the KitchenAid appliance business from Dart & Kraft. KitchenAid's stand mixer had been in production since 1919, designed after an engineer watched a baker struggle with a hand mixer, and its attachments have stayed compatible across decades of models. Only the year is documented here.

Value
Undisclosed
Seller
Regulatory
None recorded

Full ownership and deal history →

Latest news about Whirlpool

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Frequently asked questions

What brands does Whirlpool own?

Whirlpool owns 6 consumer brands tracked here, including Whirlpool, Hotpoint, JennAir, KitchenAid, Maytag and Indesit.

Is Whirlpool an American company?

Yes. Whirlpool is headquartered in Benton Harbor, Michigan, United States and was founded in 1911.

Who owns Whirlpool?

Whirlpool is a publicly listed company owned by its shareholders; it trades as WHR on the NYSE.

What was Whirlpool's most recent acquisition?

The most recent completed acquisition recorded here is Indesit and Hotpoint on 31 October 2014.

Sources (4) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Whirlpool Corporation Annual Report on Form 10-K filed 2026-02-11 — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 8 September 2026.
  2. [2] Whirlpool Corporation Form 8-K — SEC EDGAR, SEC Form 8-K, published 31 October 2014; retrieved 8 September 2026.
  3. [3] Whirlpool Corporation - company history — Whirlpool Corporation, Annual report; retrieved 8 September 2026.
  4. [4] Whirlpool Corporation Form 8-K — SEC EDGAR, SEC Form 8-K, published 31 March 2006; retrieved 8 September 2026.

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