Brandtree

Whirlpool: brands it owns and its ownership tree

Whirlpool (NYSE: WHR) is a publicly listed company headquartered in Benton Harbor, Michigan, United States that owns 4 consumer brands, and has 4 recorded transactions.[1][2]

Whirlpool was founded in Michigan in 1911 making motor-driven wringer washers and is one of the largest home appliance manufacturers in the world. It acquired KitchenAid with Hobart in 1986 and the Italian group Indesit in 2014, giving it a substantial European position.

Company facts

Legal name
Whirlpool Corporation
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Benton Harbor, Michigan, United States
Founded
1911
Tickers
NYSE: WHR
Revenue
$15.5 billion (2025)[2]
SEC CIK
0000106640
Wikidata
Q680496
Website
www.whirlpoolcorp.com
Last verified
· 4 sources

What Whirlpool's annual report says about its business

Read from Whirlpool's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.

Segments the filing names

Acquisitions and disposals named in the filing

Whirlpool in numbers

Whirlpool financial history

Headline figures from Whirlpool's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $19.5bn to $15.5bn, an average of -4.4% a year (calculated).

Fiscal year endedRevenueOperating incomeOperating marginNet incomeTotal assetsLong-term debtFiling
$15.5bn $838m 5.4% $318m $16bn $5.58bn 10-K
$16.6bn $143m 0.9% $-323,000,000 $16.3bn $4.76bn 10-K
$19.5bn $1.01bn 5.2% $481m $17.3bn $6.41bn 10-K
$19.7bn $-1,056,000,000 -5.4% $-1,519,000,000 $17.1bn $7.36bn 10-K
$22bn $2.35bn 10.7% $1.78bn $20.3bn $4.93bn 10-K
$19.5bn $1.61bn 8.3% $1.07bn $20.4bn $5.06bn 10-K

Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.

Who owns the shares of Whirlpool

Holders of more than 5% of the voting shares, as listed in Whirlpool's proxy statement filed 10 March 2026. Shareholdings change daily; this is the position the filing reports.

HolderSharesShare of class
BlackRock, Inc.6,226,16011.01%
The Vanguard Group Inc.5,502,7929.73%
Appaloosa LP3,910,0006.92%
PRIMECAP Management Company3,816,0686.75%
FMR LLC3,198,5625.66%

Everything Whirlpool owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Whirlpool owns Tree of 4 brands under Whirlpool. Whirlpool JennAir KitchenAid Maytag Whirlpool

Full-screen interactive tree →

Brand portfolio by category

Full portfolio, 4 brands, with sources →

Acquisitions by Whirlpool

Acquisition closed

Whirlpool acquires Indesit and Hotpoint

Whirlpool acquired a controlling stake in Indesit, taking Hotpoint in Europe with it and becoming the largest appliance manufacturer on the continent. The Hotpoint name belongs to a different company in North America, a legacy of the original business being split between British and American owners.

Value
Undisclosed
Seller
—
Regulatory
None recorded
Acquisition closed

Whirlpool acquires Maytag

Whirlpool acquired Maytag for about $1.7 billion including debt, after a contested process in which a private equity group and the Chinese manufacturer Haier had both bid. The Department of Justice reviewed the combination of two of the largest American appliance makers and closed its investigation without challenge.

Value
$1.7bn
Seller
—
Regulatory
None recorded
Acquisition closed

Whirlpool acquires KitchenAid

Whirlpool acquired the KitchenAid appliance business from Dart & Kraft. KitchenAid's stand mixer had been in production since 1919, designed after an engineer watched a baker struggle with a hand mixer, and its attachments have stayed compatible across decades of models. Only the year is documented here.

Value
Undisclosed
Seller
—
Regulatory
None recorded

Full ownership and deal history →

Divestitures and spin-offs by Whirlpool

Acquisition closed

Arçelik acquires Indesit and Hotpoint

Whirlpool contributed its European major domestic appliance business into a new company with Arcelik called Beko Europe, keeping a 25 per cent interest in it, and separately sold its Middle East and North Africa business to the same buyer. The effect was to hand a Turkish manufacturer control of Indesit, Hotpoint in Europe and Bauknecht, and to move Whirlpool from owning a European business to licensing its own name back to the company that now runs one: it agreed a multi-year licence of the Whirlpool brand to Beko Europe for European sales.

Value
Undisclosed
Seller
Whirlpool
Regulatory
None recorded

Brands Whirlpool no longer owns

Whirlpool controlled these 2 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Whirlpool owned it still shows why it no longer does.

BrandOwned untilOwner today
Indesit Apr 2024 Arçelik
Hotpoint Apr 2024 Arçelik

Full ownership and deal history for Whirlpool →

Whirlpool SEC filings

The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.

Annual reports

Proxy statements

Recent current and quarterly reports

FiledFormWhat it declares
10-QQuarterly report
8-KResults of operations and financial condition
8-KCosts of exit or disposal activities
8-KEntry into a material agreement; Material change to rights of security holders; Other events
8-KEntry into a material agreement; Creation of a direct financial obligation; Other events
8-KOther events
8-KOther events
10-QQuarterly report
8-KResults of operations and financial condition
8-KResults of a shareholder vote
8-KDeparture or appointment of directors or officers
8-KDeparture or appointment of directors or officers
8-KDeparture or appointment of directors or officers
8-KRegulation FD disclosure

Frequently asked questions

What brands does Whirlpool own?

Whirlpool owns 4 consumer brands tracked here, including Whirlpool, JennAir, KitchenAid and Maytag.

Is Whirlpool an American company?

Yes. Whirlpool is headquartered in Benton Harbor, Michigan, United States and was founded in 1911.

Who owns Whirlpool?

Whirlpool is a publicly listed company owned by its shareholders; it trades as WHR on the NYSE.

What was Whirlpool's most recent acquisition?

The most recent completed acquisition recorded here is Indesit and Hotpoint on 31 October 2014.

Sources (4) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Whirlpool Corporation Form 10-K for 2025 - portfolio transformation and the Beko Europe contribution — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 16 September 2026.
  2. [2] Whirlpool Corporation: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 4 October 2026.
  3. [3] Whirlpool Corporation - company history — Whirlpool Corporation, Annual report; retrieved 16 September 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
  4. [4] Whirlpool Corporation Form 8-K — SEC EDGAR, SEC Form 8-K, published 31 October 2014; retrieved 16 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.