Who owns Whirlpool?
Whirlpool is owned by Whirlpool Corporation (the United States, NYSE: WHR).[1]
Evidence: Whirlpool Corporation Form 10-K for 2025 - portfolio transformation and the Beko Europe contribution, SEC EDGAR, 11 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Whirlpool Corporation verified
- Owner HQ
- 🇺🇸 United States, Benton Harbor, Michigan
- Origin
- 🇺🇸 United States
- Founded
- 1911
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NYSE: WHR
- Last verified
- · 1 sources
About Whirlpool
The Whirlpool brand covers washing machines, dryers, refrigerators, dishwashers and cookers, and is the volume brand in the company's portfolio. It supplied Sears under the Kenmore name for decades, an arrangement that shaped the American appliance market. At its height Kenmore was the largest appliance brand in the country while making nothing itself.
Ownership timeline of Whirlpool
Where Whirlpool sits in Whirlpool
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Whirlpool ownership tree →
See the full Whirlpool brand portfolio (4) →
Other brands owned by Whirlpool
Whirlpool controls 4 brands on Brandtree, 4 of them in home care.
Also in home care
- JennAir (1947)
- KitchenAid (1919)
- Maytag (1893)
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Whirlpool has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: Whirlpool
Whirlpool is a publicly listed company headquartered in Benton Harbor, Michigan, United States, founded in 1911. Brandtree records 4 brands under its control, and it is listed as NYSE: WHR.
Whirlpool was founded in Michigan in 1911 making motor-driven wringer washers and is one of the largest home appliance manufacturers in the world. It acquired KitchenAid with Hobart in 1986 and the Italian group Indesit in 2014, giving it a substantial European position.
🇺🇸 Whirlpool and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Whirlpool is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Whirlpool?
The parent company of Whirlpool is Whirlpool Corporation, a publicly listed company headquartered in the United States.
Is Whirlpool American?
Yes. Whirlpool originated in the United States in 1911 and its owner, Whirlpool Corporation, is also headquartered in the United States.
Is Whirlpool still owned by Whirlpool Corporation?
Yes. As of 16 September 2026, Whirlpool is still owned by Whirlpool Corporation. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Whirlpool Corporation Form 10-K for 2025 - portfolio transformation and the Beko Europe contribution — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 16 September 2026.
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