KitchenAid is owned by Whirlpool (the United States, NYSE: WHR), which acquired the brand in 1986.[1][2] KitchenAid was founded in 1919 in the United States and was independent until 1986.
Evidence: Whirlpool Corporation Form 10-K for 2025 - portfolio transformation and the Beko Europe contribution, SEC EDGAR, 11 February 2026. Verified from filings; last checked .
KitchenAid launched its stand mixer in 1919, derived from an industrial dough mixer, and the tilt-head design from 1937 has barely changed since. Whirlpool acquired the brand with Hobart's consumer business in 1986 and positions it above Whirlpool on price.
Sentences about KitchenAid from Whirlpool's latest annual filing[1], copied word for word.
We also introduced the new KitchenAid suite, which offers a modern and advanced design that is unique in its personalization opportunities through interchangeable colors, handles, and knobs. 4 We are committed to continue innovating for a new generation of consumers.
KitchenAid Small Domestic Appliance net sales are reported under the 'Cooking Appliances' product category.
Our sales are led by two global iconic brands: Whirlpool and KitchenAid .
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Whirlpool ownership tree →
See the full Whirlpool brand portfolio (4) →
Whirlpool controls 4 brands on Brandtree, 4 of them in home care.
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Whirlpool has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
Whirlpool is a publicly listed company headquartered in Benton Harbor, Michigan, United States, founded in 1911. Brandtree records 4 brands under its control, and it is listed as NYSE: WHR.
Whirlpool was founded in Michigan in 1911 making motor-driven wringer washers and is one of the largest home appliance manufacturers in the world. It acquired KitchenAid with Hobart in 1986 and the Italian group Indesit in 2014, giving it a substantial European position.
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; KitchenAid is not one of them.
Whirlpool acquired the KitchenAid appliance business from Dart & Kraft. KitchenAid's stand mixer had been in production since 1919, designed after an engineer watched a baker struggle with a hand mixer, and its attachments have stayed compatible across decades of models. Only the year is documented here.
The parent company of KitchenAid is Whirlpool, a publicly listed company headquartered in the United States.
Yes. KitchenAid originated in the United States in 1919 and its owner, Whirlpool, is also headquartered in the United States.
Whirlpool completed its acquisition of KitchenAid in 1986, after announcing the deal in 1986. The price was not disclosed.
KitchenAid was an independent company from its founding in 1919 until Whirlpool acquired it in 1986.
Yes. As of 10 October 2026, KitchenAid is still owned by Whirlpool. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy