Brandtree

When did Whirlpool buy and sell its brands?

Whirlpool has completed 3 recorded acquisitions and 1 divestiture or spin-off, spanning 1986 to 2024.

DateTypeAssetsCounterpartyValue
Apr 2024Acquisition (sold)Indesit and HotpointArçelikUndisclosed
Oct 2014AcquisitionIndesit and Hotpoint—Undisclosed
Mar 2006AcquisitionMaytag—$1.7bn
Jan 1986AcquisitionKitchenAid—Undisclosed

2024

Acquisition closed

Arçelik acquires Indesit and Hotpoint

Whirlpool contributed its European major domestic appliance business into a new company with Arcelik called Beko Europe, keeping a 25 per cent interest in it, and separately sold its Middle East and North Africa business to the same buyer. The effect was to hand a Turkish manufacturer control of Indesit, Hotpoint in Europe and Bauknecht, and to move Whirlpool from owning a European business to licensing its own name back to the company that now runs one: it agreed a multi-year licence of the Whirlpool brand to Beko Europe for European sales.

Value
Undisclosed
Seller
Whirlpool
Regulatory
None recorded

2014

Acquisition closed

Whirlpool acquires Indesit and Hotpoint

Whirlpool acquired a controlling stake in Indesit, taking Hotpoint in Europe with it and becoming the largest appliance manufacturer on the continent. The Hotpoint name belongs to a different company in North America, a legacy of the original business being split between British and American owners.

Value
Undisclosed
Seller
—
Regulatory
None recorded

2006

Acquisition closed

Whirlpool acquires Maytag

Whirlpool acquired Maytag for about $1.7 billion including debt, after a contested process in which a private equity group and the Chinese manufacturer Haier had both bid. The Department of Justice reviewed the combination of two of the largest American appliance makers and closed its investigation without challenge.

Value
$1.7bn
Seller
—
Regulatory
None recorded

1986

Acquisition closed

Whirlpool acquires KitchenAid

Whirlpool acquired the KitchenAid appliance business from Dart & Kraft. KitchenAid's stand mixer had been in production since 1919, designed after an engineer watched a baker struggle with a hand mixer, and its attachments have stayed compatible across decades of models. Only the year is documented here.

Value
Undisclosed
Seller
—
Regulatory
None recorded

Whirlpool acquisitions on a timeline

Timeline of completed acquisitions by Whirlpool

Full chart with a text equivalent, free to republish with attribution.

Brands Whirlpool once owned

Ownership recorded here as having ended, whether or not a deal record with a filing behind it exists for the transfer.

BrandOwned fromUntilOwner today
Indesit Oct 2014 Apr 2024 Arçelik
Hotpoint Oct 2014 Apr 2024 Arçelik