Who owns Eureka?
Eureka is owned by Midea (China, SZSE: 000333).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Midea Group — Annual Results Announcement for the year ended 31 December 2025, Midea Group Co., Ltd, 30 March 2026. Last checked .
Key facts
- Current owner
- Midea Group Co., Ltd. reported
- Owner HQ
- 🇨🇳 China, Foshan
- Origin
- 🇺🇸 United States
- Founded
- 1909
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- SZSE: 000333 HKEX: 0300
- Last verified
- · 1 sources
About Eureka
Eureka is a floor cleaning brand founded in the United States in 1909 that has concentrated on the cleaning industry for more than a century. It is now part of Midea Group's brand family, and Midea says it took Eureka into the Chinese market in 2021 with high-performance cleaning products aimed at ease of use.
Ownership timeline of Eureka
Where Eureka sits in Midea
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Midea ownership tree →
See the full Midea brand portfolio (7) →
Other brands owned by Midea
Midea controls 7 brands on Brandtree, 7 of them in home care.
Also in home care
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Midea has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
| AEG | Electrolux | 🇸🇪 Sweden |
Every brand in kitchenware & small appliances and its owner →
About the owner: Midea
Midea is a publicly listed company headquartered in Foshan, China. Brandtree records 7 brands under its control, and it is listed as SZSE: 000333 and HKEX: 0300.
Midea Group is a Chinese appliance and technology company headquartered in Foshan, Guangdong, with A shares in Shenzhen and H shares in Hong Kong. It reported revenue of RMB458.5 billion for 2025. Its consumer brands include Midea, the premium COLMO and Toshiba lines, Little Swan, Eureka, Comfee and, since 2025, the Teka kitchen business; it also owns the German robot maker KUKA and the Italian air conditioning firm Clivet, which are industrial rather than consumer brands.
🇺🇸 Eureka and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Eureka among them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Eureka?
The parent company of Eureka is Midea, a publicly listed company headquartered in China.
Is Eureka American or Chinese?
Eureka originated in the United States in 1909, but it is owned today by Midea, which is headquartered in China. So Eureka is an American-origin brand under Chinese ownership.
Is Eureka still owned by Midea?
Yes. As of 16 September 2026, Eureka is still owned by Midea. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Midea Group — Annual Results Announcement for the year ended 31 December 2025 — Midea Group Co., Ltd., Annual report, published 30 March 2026; retrieved 16 September 2026.
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