Brandtree

🇷🇴 Romanian brands and who owns them

Of 49 Romanian consumer brands tracked here, 17 (35%) are owned by companies headquartered outside Romania, most often in Austria, France and the Netherlands.

Who bought the Romanian brands?

Owner countryBrandsExamples
🇦🇹 Romanian brands owned by Austrian companies5Asirom (Wiener Städtische Versicherungsverein), Banca Comercială Română (Erste Group), Mărgăritar Zahăr (AGRANA), Omniasig (Wiener Städtische Versicherungsverein), Raiffeisen Bank Romania (Raiffeisen Bank International)
🇫🇷 France4BRD (Société Générale), Bunica (Avril), Dacia (Renault Group), Orange Romania (Orange)
🇳🇱 Netherlands2Mega Image (Ahold Delhaize), Profi (Ahold Delhaize)
🇹🇷 Turkey1Arctic (Arçelik)
🇵🇱 Poland1Crama Ceptura (Maspex)
🇱🇺 Luxembourg1Froo (Żabka Group)
🇩🇪 Germany1Help Net (PHOENIX group)
🇰🇿 Kazakhstan1Rompetrol (KazMunayGas)
🇬🇧 United Kingdom1Vodafone Romania (Vodafone)

Romanian companies that own brands

All Romanian brands

BrandCategoryOwnerOwner HQSince
AlexandrionBrandy & cognacAlexandrion Group🇷🇴 Romania—
ArcticKitchenware & small appliancesArçelik🇹🇷 Turkey2002
AsiromProperty & casualty insuranceWiener Städtische Versicherungsverein🇦🇹 Austria—
AslavitalDermocosmetics & clinical skin careFarmec🇷🇴 Romania—
Banca Comercială RomânăRetail & commercial banksErste Group🇦🇹 Austria—
BrâncoveanuBrandy & cognacAlexandrion Group🇷🇴 Romania—
BRDRetail & commercial banksSociété Générale🇫🇷 France—
BunicaCooking oilsAvril🇫🇷 France—
CarpathianWhisky & bourbonAlexandrion Group🇷🇴 Romania—
Crama CepturaStill wineMaspex🇵🇱 Poland2003
DaciaMass-market carsRenault Group🇫🇷 France—
Dent EstetHospitals & clinicsMedLife🇷🇴 Romania2016
DepogazPipelines & midstreamRomgaz🇷🇴 Romania—
DermofarmHand soap & sanitiserFarmec🇷🇴 Romania—
DIGIBroadband & cableDigi🇷🇴 Romania—
DIGI 24Television networksDigi🇷🇴 Romania—
DIGI SportTelevision networksDigi🇷🇴 Romania—
DoinaFacial skin careFarmec🇷🇴 Romania—
FarmecBody care & lotionsFarmec🇷🇴 Romania—
FrooGeneral merchandise own brandsŻabka Group🇱🇺 Luxembourg—
GenesysHospitals & clinicsMedLife🇷🇴 Romania—
GerovitalFacial skin careFarmec🇷🇴 Romania—
GradenaFrozen vegetables & fruitAQUILA🇷🇴 Romania2019
Help NetPharmacy chainsPHOENIX group🇩🇪 Germany—
HidroelectricaHydro & geothermalHidroelectrica🇷🇴 Romania—
JA.ARWhisky & bourbonAlexandrion Group🇷🇴 Romania—
LaMasăFrozen meals & pizzaAQUILA🇷🇴 Romania2019
Mărgăritar ZahărSweetenersAGRANA🇦🇹 Austria—
MedLifeHospitals & clinicsMedLife🇷🇴 Romania—
Mega ImageSupermarketsAhold Delhaize🇳🇱 Netherlands—
NufărSurface & bathroom cleanersFarmec🇷🇴 Romania—
OmniasigProperty & casualty insuranceWiener Städtische Versicherungsverein🇦🇹 Austria—
OMUVodkaAlexandrion Group🇷🇴 Romania—
Orange RomaniaMobile carriersOrange🇫🇷 France—
PetromFuel stationsOMV Petrom🇷🇴 Romania—
PharmaLifePharmacy chainsMedLife🇷🇴 Romania—
PolisanoHospitals & clinicsMedLife🇷🇴 Romania2018
ProfiSupermarketsAhold Delhaize🇳🇱 Netherlands2025
Raiffeisen Bank RomaniaRetail & commercial banksRaiffeisen Bank International🇦🇹 Austria—
RomgazExploration & productionRomgaz🇷🇴 Romania—
RompetrolFuel stationsKazMunayGas🇰🇿 Kazakhstan—
Sfânta MariaHospitals & clinicsMedLife🇷🇴 Romania—
SiginiaGinAlexandrion Group🇷🇴 Romania—
TAROMAirlinesTAROM🇷🇴 Romania—
TransgazPipelines & midstreamTransgaz🇷🇴 Romania—
TriumfSurface & bathroom cleanersFarmec🇷🇴 Romania—
TTSParcel & freight logisticsTTS🇷🇴 Romania—
Vodafone RomaniaMobile carriersVodafone🇬🇧 United Kingdom2005
YachtisFish & seafoodAQUILA🇷🇴 Romania2019