Who owns Froo?
Froo is owned by Żabka Group (Luxembourg, WSE: ZAB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Żabka Group Annual Report 2025, Zabka Group S.A, 19 March 2026. Last checked .
Key facts
- Current owner
- Żabka Group S.A. reported
- Owner HQ
- 🇱🇺 Luxembourg, Luxembourg
- Origin
- 🇷🇴 Romania
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- WSE: ZAB
- Last verified
- · 1 sources
About Froo
Froo is the convenience chain Żabka Group runs in Romania, its first market outside Poland and the one it uses to test whether the format travels. It opened its hundredth store during 2025, and the group reports that maturing Froo stores were already reaching customer traffic comparable with Polish ones, without the full set of traffic-building tools it has at home.
Ownership timeline of Froo
- Current owner Żabka Group [1] reported
Where Froo sits in Żabka Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Żabka Group ownership tree →
See the full Żabka Group brand portfolio (7) →
Other brands owned by Żabka Group
Żabka Group controls 7 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Żabka Group has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Żabka Group
Żabka Group is a publicly listed company headquartered in Luxembourg, Luxembourg. Brandtree records 7 brands under its control, and it is listed as WSE: ZAB.
Żabka Group is the holding company for Poland's largest convenience chain. It is a public limited company incorporated under Luxembourg law, with its registered office in Luxembourg City and its operating businesses in Poland and Romania, and its shares have traded on the Warsaw Stock Exchange since 17 October 2024. Its largest shareholder is Heket Topco S.à r.l., controlled by CVC Capital Partners, with 37.62 per cent. The group describes itself as an ultimate convenience ecosystem: more than 12,300 franchised stores, autonomous Nano units, meal delivery and online grocery. Revenue in 2025 was 27.2 billion złoty.
🇷🇴 Froo and other Romanian brands
Brandtree records a controlling owner for 28 brands that began in Romania. 8 of them (29%) are now controlled by a company headquartered in another country, Froo among them.
- Alexandrion — Alexandrion Group 🇷🇴
- Arctic — Arçelik 🇹🇷
- Aslavital — Farmec 🇷🇴
- Bunica — Avril 🇫🇷
- Crama Ceptura — Maspex 🇵🇱
- Dacia — Renault Group 🇫🇷
Frequently asked questions
Who is the parent company of Froo?
The parent company of Froo is Żabka Group, a publicly listed company headquartered in Luxembourg.
Is Froo Romanian or Luxembourgish?
Froo originated in Romania, but it is owned today by Żabka Group, which is headquartered in Luxembourg. So Froo is a Romanian-origin brand under Luxembourgish ownership.
Is Froo still owned by Żabka Group?
Yes. As of 24 September 2026, Froo is still owned by Żabka Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Żabka Group Annual Report 2025 — Zabka Group S.A., Annual report, published 19 March 2026; retrieved 24 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.