Who owns Doina?
Doina is owned by Farmec (Romania).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Farmec — Despre Farmec, Farmec S.A. Last checked .
Key facts
- Current owner
- Farmec S.A. reported
- Owner HQ
- 🇷🇴 Romania, Cluj-Napoca
- Origin
- 🇷🇴 Romania
- Founded
- 1965
- Category
- Personal care & beauty › Skin care › Facial skin care
- Last verified
- · 2 sources
About Doina
Doina is the cleansing milk Farmec first produced in 1965, which the company still describes as one of the most appreciated and best-selling skin-cleansing products it makes. The range has grown into emulsions and nourishing vitamin creams built around marigold oil, cucumber extract and royal jelly, and it is the oldest brand in a portfolio whose better-known name, Gerovital, arrived two years later.
Ownership timeline of Doina
Where Doina sits in Farmec
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Farmec ownership tree →
See the full Farmec brand portfolio (7) →
Other brands owned by Farmec
Farmec controls 7 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Founded in the 1960s
- Triumf (1969)
Other brands in facial skin care, and who owns them
The 85 brands in facial skin care on Brandtree belong to 45 owners. The largest is POLA ORBIS, with 6; Farmec has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| DECENCIA | POLA ORBIS | 🇯🇵 Japan |
| Clinique | Estée Lauder | 🇺🇸 United States |
| ANYA | Proya | 🇨🇳 China |
| COSRX | Amorepacific | 🇰🇷 South Korea |
| Clé de Peau Beauté | Shiseido | 🇯🇵 Japan |
| Paula's Choice | Unilever | 🇬🇧 United Kingdom |
| ALBION | KOSÉ | 🇯🇵 Japan |
| O HUI | LG H&H | 🇰🇷 South Korea |
About the owner: Farmec
Farmec is a privately held company headquartered in Cluj-Napoca, Romania, founded in 1943. Brandtree records 7 brands under its control.
Farmec is the largest cosmetics manufacturer in Romania with entirely Romanian share capital, based in Cluj-Napoca. Its own history begins with the Molnar Moser laboratories in Budapest in 1889 and dates the Romanian business to 1943, when that network opened the Mol-Mos laboratory in Cluj; the laboratory was nationalised in 1949 as Cosmetics Factory No. 21, renamed Farmec in 1972, and fully privatised in 1995 by the MEBO method. It launches or modernises about a hundred products a year against a production capacity of 27 million units, and groups them under Gerovital, Aslavital, Doina, Farmec, Triumf and Nufăr.
🇷🇴 Doina and other Romanian brands
Brandtree records a controlling owner for 37 brands that began in Romania. 8 of them (22%) are now controlled by a company headquartered in another country; Doina is not one of them.
- Alexandrion — Alexandrion Group 🇷🇴
- Arctic — Arçelik 🇹🇷
- Bunica — Avril 🇫🇷
- Crama Ceptura — Maspex 🇵🇱
- DIGI — Digi 🇷🇴
- Dacia — Renault Group 🇫🇷
Frequently asked questions
Who is the parent company of Doina?
The parent company of Doina is Farmec, a privately held company headquartered in Romania.
Is Doina Romanian?
Yes. Doina originated in Romania in 1965 and its owner, Farmec, is also headquartered in Romania.
Is Doina still owned by Farmec?
Yes. As of 17 September 2026, Doina is still owned by Farmec. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Farmec — Despre Farmec — Farmec S.A., Official document; retrieved 17 September 2026.
- [2] Farmec — The Farmec story — Farmec S.A., Official document; retrieved 17 September 2026.
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