Who owns Doina?
Doina is owned by Farmec (Romania).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Farmec S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇷🇴 Romania, Cluj-Napoca
- Origin
- 🇷🇴 Romania
- Founded
- 1965
- Category
- Personal care & beauty › Skin care › Facial skin care
- Last verified
- · 2 sources
About Doina
Doina is the cleansing milk Farmec first produced in 1965, which the company still describes as one of the most appreciated and best-selling skin-cleansing products it makes. The range has grown into emulsions and nourishing vitamin creams built around marigold oil, cucumber extract and royal jelly, and it is the oldest brand in a portfolio whose better-known name, Gerovital, arrived two years later.
Ownership timeline of Doina
Where Doina sits in Farmec
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Farmec ownership tree →
Other brands owned by Farmec in personal care & beauty
Latest news about Doina
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Doina?
The parent company of Doina is Farmec, a privately held company headquartered in Romania.
Is Doina Romanian?
Yes. Doina originated in Romania in 1965 and its owner, Farmec, is also headquartered in Romania.
Is Doina still owned by Farmec?
Yes. As of 17 September 2026, Doina is still owned by Farmec. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Farmec — Despre Farmec — Farmec S.A., Official document; retrieved 17 September 2026.
- [2] Farmec — The Farmec story — Farmec S.A., Official document; retrieved 17 September 2026.
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