Who owns Braun Household?
Braun Household is made and sold by De'Longhi (Italy, BIT: DLG) under licence; De'Longhi does not own the name.[1] The Braun Household name is owned by Procter & Gamble.
Evidence: De' Longhi Group Annual Report 2025, De'Longhi S.p.A, 13 March 2026. Last checked .
Key facts
- Licensed to
- De'Longhi S.p.A. reported
- Headquarters
- 🇮🇹 Italy, Treviso
- Origin
- 🇩🇪 Germany
- Founded
- 1921
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- BIT: DLG
- Last verified
- · 1 sources
About Braun Household
De'Longhi makes and sells Braun kitchen appliances under a long-term licence. Procter & Gamble owns the Braun name and keeps the shaver and grooming business, so the two halves of Braun are run by different companies. The arrangement dates from 2012, and it means a Braun blender and a Braun shaver share a name but nothing else.
Ownership timeline of Braun Household
Where Braun Household sits in De'Longhi
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full De'Longhi ownership tree →
See the full De'Longhi brand portfolio (3) →
Other brands owned by De'Longhi
De'Longhi controls 4 brands on Brandtree, 4 of them in home care.
Also in home care
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; De'Longhi has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: De'Longhi
De'Longhi is a publicly listed company headquartered in Treviso, Italy, founded in 1902.
De'Longhi was founded in Treviso in 1902 as a parts workshop and began making its own products in 1974 with a portable radiator. It is now one of the largest coffee machine makers in the world, and the founding De' Longhi family retains control.
🇩🇪 Braun Household and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country, Braun Household among them.
Frequently asked questions
Who makes Braun Household?
De'Longhi makes and sells Braun Household under a licensing agreement.
Does De'Longhi own Braun Household?
No. De'Longhi holds a licence to make and sell Braun Household, which is not the same as owning it.
Where did Braun Household come from?
Braun Household originated in Germany in 1921.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] De' Longhi Group Annual Report 2025 — De'Longhi S.p.A., Annual report, published 13 March 2026; retrieved 28 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.