Who owns Toshiba?
Toshiba is made and sold by Midea (China, SZSE: 000333) under licence, an arrangement in place since 2016; Midea does not own the name.[1] The Toshiba name is owned by Toshiba Corporation.
Evidence: Midea Group — Annual Results Announcement for the year ended 31 December 2025, Midea Group Co., Ltd, 30 March 2026. Last checked .
Key facts
- Licensed to
- Midea Group Co., Ltd. reported
- Since
- Headquarters
- 🇨🇳 China, Foshan
- Origin
- 🇯🇵 Japan, Tokyo
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- SZSE: 000333 HKEX: 0300
- Last verified
- · 1 sources
About Toshiba
Toshiba home appliances have been made by Midea since 2016, when it bought Toshiba Lifestyle Products & Services. Toshiba's announcement said Midea took an 80.1 per cent stake, Toshiba kept 19.9 per cent, and Midea received a worldwide licence to use the Toshiba brand on appliances for 40 years — so Midea runs the business but Toshiba still owns the name.
Ownership timeline of Toshiba
Where Toshiba sits in Midea
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Midea ownership tree →
See the full Midea brand portfolio (7) →
Other brands owned by Midea
Midea controls 8 brands on Brandtree, 8 of them in home care.
Also in home care
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Midea has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
| AEG | Electrolux | 🇸🇪 Sweden |
Every brand in kitchenware & small appliances and its owner →
About the owner: Midea
Midea is a publicly listed company headquartered in Foshan, China.
Midea Group is a Chinese appliance and technology company headquartered in Foshan, Guangdong, with A shares in Shenzhen and H shares in Hong Kong. It reported revenue of RMB458.5 billion for 2025. Its consumer brands include Midea, the premium COLMO and Toshiba lines, Little Swan, Eureka, Comfee and, since 2025, the Teka kitchen business; it also owns the German robot maker KUKA and the Italian air conditioning firm Clivet, which are industrial rather than consumer brands.
🇯🇵 Toshiba and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country, Toshiba among them.
Frequently asked questions
Who makes Toshiba?
Midea makes and sells Toshiba under a licensing agreement that has been in place since 2016.
Does Midea own Toshiba?
No. Midea holds a licence to make and sell Toshiba, which is not the same as owning it.
Where did Toshiba come from?
Toshiba originated in Japan, in Tokyo.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Midea Group — Annual Results Announcement for the year ended 31 December 2025 — Midea Group Co., Ltd., Annual report, published 30 March 2026; retrieved 16 September 2026.
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